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The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
Psst! Do You Know Who’s Talking About You?
Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?

Other mentions Related Articles

When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
Psst! Do You Know Who’s Talking About You?
Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?
Despite Negative Headlines, People Are Still Buying Houses
The Staging Diva® debunks the myth that people have stopped buying houses and mentions the great potential demand for home stagers in the coming months.
10 Steps To Unleash Your Lead PR Machine
PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications. These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. People may think ad messages are just sales hype, but when they read about how great you are in the local business journal…well, it must be true!

Why everybody lives by selling something – part 2
For some time now I have been testing the concept of ‘everybody lives by selling something' with almost everyone I meet, including senior leadership teams (comprising of HR, Finance, IT, Operations, and Sales), primary school teachers and administration staff, senior banking risk professionals, and health professionals (including my podiatrist and GP). I am curious to see how people respond and how they see themselves in relation to the concept of ‘everybody lives by selling something'. Often when one mentions the words ‘selling' or ‘sales' you can see people visibly recoil in disgust, with many immediately saying something like "I don't sell" or "It's not my job".

Data Retrieval
This article is about data recovery. It mentions what is data recovery, where is data restored usually, how many kinds of hard drives are out there, kinds of data recovery. It also describes why we usually need to recover data.

Your Environment: A Determining factor to your Success
In his book Blink, Malcolm Gladwell covers a topic on Priming The Subconscious Mind. I feel there is an interesting point being exercised here, and would like to share it with you. He mentions about a very curious test conducted by a psychologist named John Bargh, called the Priming Experiment. Read on...
Data Loss & Recovery
This article describe in detail about data loss and recovery from computers and other devices like digital cameras and phones. Readers get an understanding of how data loss occurs and how data is recovered. It also mentions the whole process of recovery and cost of recovery. This article describes kinds of recoveries and reasons of data loss.
5 Questions Every Employer Should Know about Professional Employer Organizations (PEO)
The term Professional Employer Organization, otherwise known as PEOs, still remains somewhat unfamiliar to the small business owner. Despite a sustained 15% - 20% annual industry growth and growing visibility in the media with dozens of news mentions weekly, many employers still do not understand how PEOs can help a business, or how they differ from temporary staffing firms. Below are five fundamental questions that all employers should know about Professional Employer Organizations (PEOs).

Got the Data. Now Where’s the Information?
Companies are swimming, if not drowning, in wave after wave of customer mentions. But what do you do with it?
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