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Restaurant Marketing In A Downturn
My last post dealt with an very broad approach to your business overall during a downturn.

Other menu offerings Related Articles


Go into any Starbucks and look for the ‘short cappuccino’ on the menu. You won’t find it. That is because this is one Starbucks drink that company executives don’t want you to buy.

Evaluating Franchise Systems
This article will examine some of the legal and business counselling issues presented when evaluating franchise offerings and counselling prospective franchisees. These articles are intended to provide an overview to the practitioner who does not regularly practice franchise law or is unfamiliar with regulations concerning the offering, sale and franchise relationships in the states at issue. Should specific issues arise relating to franchise law, we strongly urge our readers who do not concentrate their practices in franchise law to seek out competent co-counsel familiar with the crazy quilt of state regulation that may affect the structuring of these franchise offerings. peter macrae dillon Siskinds franchise franchisor franchising lawyer attorney Toronto Ontario Canada www.franchiselaw.ca
Staying on Target
Keep your message targeted and focused. You may be well versed on a number of topics, but believe me, you don’t want to pitch the media a Chinese menu.

Where's the Beef in Your Sales Patty?
Soooooo - what's on the menu with your business? Is it possible for a customer to custom design certain products or services that you sell? Can they create the perfect combination for what they need orrrrrr... do they have to buy a bunch of things they don't want in order to get what they DO want?

How to Build a "Value Sales Ladder" Customers Will Buy Into
The Value Sales Ladder is a visual representation of a company's entire menu of product or service offerings. It demonstrates how customers are brought into the sales process, where they stand at any given moment, and how the company increases clients' commitment over time.

Inventory Targeting/Modifications
You can modify your inventory offerings without altering the flavor of your store to better serve your customers in a recession.
PR Lessons from the Delphic Oracle
If the ancients could create a powerful legend out of nothing, can’t your organization do something similar with its substantive offerings?
Changing the Face of Personal Communications
It's almost impossible to go out and buy a plain old mobile phone anymore. We threw tons of features/capabilities on them. We changed them from utilitarian to dress accessories...statements of who we are and our importance. But it took the guy on Infinity Circle to really change the keypad and screen. Oh sure the iPhone is sleek and incorporates so many service capabilities (wonder why your cellphone bill got HUGE?). At Apple's WWDC (developer's conference)Steve will once again strolled onto the stage with a clean black mock turtle on and show us his next insanely great offerings. Including the 3G iPhone (probably). Neat thing is that all of his offerings -- even those that stumble -- will all

YOU GET WHAT YOU GIVE-Warren Buffet Business Principle # 10
Of all the business principles that are promulgated over at Berkshire Hathaway, this one can have the greatest appeal and application for business entrepreneurs, large and small corporation contemplating a public offering as well as the start up company developing its business principles. Business Principle # 10 invokes the golden rule of business and the bottom line that giving business value can be done in varying relationships to getting business value for exchanges and sales, stock offerings, stock options and public offerings.
How to link an article with a menu item into your Joomla website
This article explains how to link articles with menu items using your Joomla administration panel.
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