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How to Use Twitter as a Twool
I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.
Clash of the Titans II
We thought we had put the Clash of the Titans behind us but Hollywood made a sequel. It gave the PC/CE industry an opportunity for the industry titans to stretch their control over the landscape even more. Titans are taking the opportunity to payback those who bruised their egos, encroached on their "territories" and just did things they didn't like. The Titan Titans -- Apple, Google, Adobe -- are hollering at each other with regularity. The other Titans are mumbling and filing law suits. Everyone -- including governmental agencies around the globe -- is watching closely to see who is doing what and to whom.

Time To Sign A Lease Get Your First Born Ready
We’ve been discussing the steps required to open a brick and mortar store. We’ve talked about startup plans and finding a location. This week we look at what comes next in the process: the negotiation and signing of one of the most dreaded legal document any entrepreneur will ever face: the commercial lease (insert scary music here).
Great Leaders Turn Adversity into Advantage
As a student of history, and military history in particular, I have always been impressed with the ability of famous leaders to seemingly bounce back from just about any difficulty or adversity. This is also true in the fields of sports, politics and business. In some ways, great leaders are also great survivors. They often thrive on chaos and adversity. No adversity seems too great to prevent them from finding some advantage. While I certainly don’t believe in deliberately creating difficulty, there are nonetheless some principles that you can apply to turn adversity to your advantage.
Succession Planning - Vital For Your Business At All Levels
There are so many issues in management today and one that so often gets missed is planning for every eventuality. If you have no idea what succession planning is then this article is worth a read - it could make all the difference...

Other mere mortals Related Articles

Turnovers & Takeaways
True football fans, particularly those like me who consider football a religion rather than a mere obsession, speak an entirely different language than you normal people. While I am, like other “NFLians” bound by a certain code of honor, I’m going to let the rest of you inside our secret world: just this once!
How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer
Most people say that you can replicate success by using tried and true methods; many say that copywriting is swiping a few files to replicate success. It works in some cases but if you want to take your success to a whole new level, you need a big idea. How do you generate Big Ideas? You don’t sit there and meditate and suddenly one big idea comes out... No, really. It doesn’t happen like that. You sit down, and generate 50 ideas. Or 100 ideas. Or even better, 300 ideas. And from there, I bet you that at least one of them will be good enough to explode your business to the next level. That’s the foundation –it’s always a numbers game. There are some who regard themselves gurus who can generate brilliant, problem-solving profit-booming ideas, instantly. However, the rest of us mere mortals need to keep trying and pushing.
The Importance Of Simplicity In Sales and Management
You have already done the heavy lifting and the paperwork must become a mere formality. The paperwork cannot be explained to the point that the client wants to pay more attention to the paperwork then he did towards the entire presentation.
The Soul of Wit
According to a series of psychological studies discussed on Psychology Today, research participants are able to successfully communicate sarcasm and humor in a mere 56 percent of emails—and most of the senders had no idea their attemps were so ineffective.
Accounting made simple? I don't think so.
A light hearted look at the mere mortal's main barrier to understanding accountancy, Credits and Debits.
Open Comments for Business Blogs - Yea or Nay?
Depending on the level of readership you attract, and perhaps the topics you're willing to take on, your ability to take part and even moderate if need be is important. In the end, if you are routinely providing valuable information in a compelling fashion, you will build a following who can only add value by their mere presence.

Taglines, a misused and misunderstood marketing tool
Pity the poor tagline. Dismissed as a mere slogan, hampered by a boring turn of phrase, ignored by “serious” business people. It’s a wonder an honest, effective tagline even gets up in the morning.
How To Safeguard Your Image Online
Have you tried Googling yourself? If you haven’t yet, you should. Some would readily dismiss it as mere vanity or ego search, yet at this very moment, an HR manager from a company you’re applying for or someone who’s been eyeing you for a date could be scouring the Web looking for every bit of information about you.

Product/Service Acceptance, Success Beyond Statistics
The minute something new, exciting is introduced a few folks say it's going to take over the world in less than five years. After the second year of talking about, writing about the same thing the sucka only has 10% (or less) of the market. Obviously it's a dog, a miserable failure, a stupid idea the guys/gals never should have bothered to think about. What a dumb waste of your time, their money. So we scan the horizons for the next great thing and BAM!!! here it comes over the hill. Whooppee!!! Thank GAWD!!!! In less than five years.... Just doesn't work that way because: 1) mere mortals are slow and it takes them time to understand what it is, why they need/want it and 2) haven't even made good use of the last great thing. Wine, beer, heck good cheese need to age...so do good ideas.

The Power of the Word: Part 2
Charles Osgood, the “word merchant,” said that “compared to the spoken word, a picture is a pitiful thing, indeed.” C. J. Ducasse said that “to speak of mere words is much like speaking of mere dynamite.” The wisest man who ever lived said, “The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” It has been said that the way people talk is the best indication of how they think, and the most powerful instrument for influencing a person’s thought process is the spoken word.
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