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How Promotional Caps became a Fashion Trend
Have you ever wondered how the humble trucker cap became a fashion icon when it was branded with the Von Dutch logo? This is one of those success stories that seem to be too good to be true but prove that promotional products can be used in such a way that they become the fashion of the day. This article focuses on some fundamental marketing strategies and illustrates that the key to success is to know your market and how to influence it. The creators of the Von Dutch cap were able to identify that the easiest path to it's young market was to first recruit influential celebrities and have them be seen to create the new trend by wearing a new style of cap. Any number of promotional products can be used in the same way as long as the appeal of the product and perceived value to recipient is considered.

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Why Grow? and Other Wisdom from 37Signals
I’ve known the guys at 37Signals for a little while. I first met Jason Fried at SXSW in 2008, and I then got to know David Heinemeier Hansson (DHH) over e-mail and in person last year. On a fundamental level, I think, our philosophies just mesh well

Crunchy
The term 'crunchy granola' has been shortened to crunchy, a term used to describe people who willingly alter their lifestyle to make less of an impact on the environment. It's crunchy to give up your car for a bike, or to use mesh companies or to become vegan.
People and Expectations
As you have already discovered, the world is full of all kinds of different people. Some of them mesh well with our personalities and expectations and others simply do not. This is not a problem in and of itself because all of these people put together make up our world as it exists. The difficulty arises when we expect people to be other than what they are. For example, we all have a friend or acquaintance who is habitually late. If this is the only problem with a particular person, it can be dealt with. Over the months and years, we simply learn to build in extra time, because we know that they will continue to be late. The problem arises when we expect that late person to be punctual.

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