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messaging Tagged Articles
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People ARE listening! The question is – Are you saying anything worth hearing?
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| Are you communicating something compelling that is short and concise? Does it give anything of value? Or are you becoming a victim of “light listening” as you fail to get to any point in a timely manner?
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Reading Between the Lines is for Dating
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| Forcing your audience to read between the lines to understand your value is ineffective at best. You'll lose your listener before you ever connect. |
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If Operating Rooms Were Run Like a Small Business...
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| What do operating rooms and small businesses have in common? Not much from my current perspective having spent the last few days and nights at a major NYC hospital. However, operating rooms, more specifically the surgeons in the operating rooms, can learn plenty from small business best practices. |
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Getting your story straight - not so Innocent!
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| Innocent was launched in 1999, and ten years on, has over two thirds of the UK smoothie market, selling two million smoothies a week. Their smoothies are delicious and 100 percent natural, but that doesn’t explain their success. The three founders came from advertising and marketing backgrounds, not food. They didn’t know more than anyone else about ingredients or health. But they understood messaging. As Maurice Pinto, their first angel investor, said: “They wanted to start a company with the idea of creating a brand. Smoothies were simply the vehicle.” |
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