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metaphors Tagged Articles



What is a “Meta” for? (Make that Metaphor)
Many of us think successful executives are 800-pound gorillas in the corner office. Big, brave, and bold. In reality, of course, many successful managers are owls, foxes, sharks, or even turtles. I am speaking, of course, in metaphors.
The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

The Mustard Seed Problem
Just to unburden myself of something that has been bothering me, people promoting economic "mustard seeds" need to be a little more careful in their metaphors. Here in southern California mustard is an invasive species, one that was uncommon fifty years ago and is now everywhere, crowding out indigenous plants, like wild flowers.
Sales 3.0 - Is it Time to Upgrade the Sales Force?
An out-of-date sales operation (software), attempting to run in a changing marketplace (operating system) and an uncertain economy (computer) is destined to fall behind, struggle and eventually fail.
Dating and Working Online.
Dating online is like going to Costco for mayo and coming out with a year's supply of turkey.

Alternative Franchise Funding - Check it Our Service Franchises!
The proliferation of B2B franchises - service based franchises - coaching and consulting franchise opportunities has created a whole new category and level of need for financing. It's been hard enough if you were a capital based franchise (we need build-out, equipment, vehicles, etc.) For a time it seemed all small business capital had dried up. It is a bit better but not a lot. Today, non-capital intense businesses whose primary needs are working capital, capital for growth (more territory, expansion of marketing efforts, etc.) and only minor capital expenditures compared to manufacturing and retail types still may require capital in addition to their candidates capabilities. Where do they go? Where does anyone go? Are there alternatives?
Leadership-A Daily Gift
We awake each day with the incredible gift to lead. Leadership is not pithy sayings, kitschy slogans, or daily calendar quotes. Leadership is taking on the personal responsibility, everyday, to have your actions and deeds be the example that your words describe. Leaders awake every morning with the conviction of person to carve their own path, they call on their own minds to be the lighthouse of guidance. A leader has the confidence, and welcomes the challenge, of standing alone, accountable and compassionate of others. A leader does not say, “follow me”, rather, a leader says, “follow you.” Be reliant, and unwavering with the commitment to yourself, and your own personal truth.
Hidden Costs and Benefits of Conflict Management
This article discusses the costs of unmanaged conflict and how a conflict management system can save money.
Get Up Again When You Get Knocked Down
Why do we fall down? To learn how to get back up again. I remember hearing this in a movie not so long ago. We all have our set-backs and some of us take pretty hard hits. Encouragement along the road is part of the game.
Copywriting For the Female Market
Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works.
Landscape Your Way to Success with a Metaphor
Metaphors are a powerful tool to reach desired outcomes. Make one up. Use the metaphor as a blueprint to build your dreams to have more money, better relationships, and higher levels of success. It doesn’t cost anything. It will only take a few minutes to develop. So simple, yet so powerful!
The Chic Entrepreneur – Put Your Business in Higher Heels by Elizabeth W Gordon
The Chic Entrepreneur was written for female entrepreneurs. As a female entrepreneur who is not "girly" or "chic" - I can still recommend the book. Some of the "chic" and "girly" reference can be distracting, but the actual business content contains plenty of valuable business set up, hiring, management and promotional information.

Sales Skills For Service Professionals Part 3
The third of three skills everyone who sells a service needs to develop is the ability to relate moving stories and metaphors.
Sales Skills For Service Professionals Part 2
The second of three skills to successful sales is the ability to listen with total focus on the client.
Sales Skills For Service Professionals Part 1
The first of three skills every professional or sales professional needs to hone is the ability to ask provocative questions.
What's That You Said? Using Metaphors and Analogies to Sell More Effectively
They say a picture is worth a thousand words. Why is it, then, in our conversations, in our written correspondence, and in our presentations, we act as if the opposite is true - that a thousand words will create the picture we want?

21 Secrets of Shared Leadership
A list of 21 leadership secrets provides you insight you can use as you continue to form your leadership core competencies.
Top Ten Things About Creating a Business Vision
To visualise where you are going, is deeper and more sensory than anything you have ever done before...A clear, focused Vision is the most effective thing a leader can have, and the most useful item he or she can share. with his or her people...Here's how the best set about it easily.

Other metaphors Related Articles

Two Cows and Venture Capital
Some very funny stuff in a Mark Gilbert column today on Bloomberg wherein he explains most of modern finance using "two cows" metaphors. Maybe you have to be a finance geek, but he had me laughing hard:
Sales Skills For Service Professionals Part 3
The third of three skills everyone who sells a service needs to develop is the ability to relate moving stories and metaphors.
Landscape Your Way to Success with a Metaphor
Metaphors are a powerful tool to reach desired outcomes. Make one up. Use the metaphor as a blueprint to build your dreams to have more money, better relationships, and higher levels of success. It doesn’t cost anything. It will only take a few minutes to develop. So simple, yet so powerful!
The Mustard Seed Problem
Just to unburden myself of something that has been bothering me, people promoting economic "mustard seeds" need to be a little more careful in their metaphors. Here in southern California mustard is an invasive species, one that was uncommon fifty years ago and is now everywhere, crowding out indigenous plants, like wild flowers.
What is a “Meta” for? (Make that Metaphor)
Many of us think successful executives are 800-pound gorillas in the corner office. Big, brave, and bold. In reality, of course, many successful managers are owls, foxes, sharks, or even turtles. I am speaking, of course, in metaphors.
Tennis...a lesson in life
The title says it all! In tennis and in life we learn and grow from our experiences and the examples and metaphors in this article are sure to be helpful to tennis players and non-tennis players alike.
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