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Marketing tips to grow your business
No doubt you have been reading in the press a fairly grim outlook for the Australian and Global economy in 2009. What I haven’t read though is a more positive perspective of how to grow business and do better in 2009 regardless of what is happening in the broader economy. Have you? Here are my seven strategies that you can implement, right here, right now in your business to get new customers and earn more money this year. Yes, in 2009. Sound like a good idea? Then keep reading!

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Play the Numbers Games with Advanced Search Operators
So, you’re not very good at math or forgot how to perform some mathematical equations? Don’t know how to change units, like how many centimeters are in 1 meter? Are you searching for a UPS tracking number or a city’s zip code? Search answers to numerical equations and other numbers using Google’s handy advanced search operators.

Avoiding Playing Favorites
We all know the issue of playing favorites is one of the most deadly trust busters in an organization. The conundrum is that every leader really does have favorites and uses these people more than the not-so-favored people for certain tasks. If you are a leader and deny this, check your reality meter – you may be out of gas. Given this problem, how can a leader go about running the most efficient organization and still beat the debilitating stigma of playing favorites? The answer lies in doing 4 things that are outlined in this article.

Manage your Assets but Lead your People
I have had suggestions made to me by owners, presidents and CEOs that would baffle the mind of most professionals that have integrity. For example, I once was asked to fire an individual because his wife's illness had caused the company to reach their catastrophic cap in their insurance program. This same owner would intentionally run mail that contained checks to his vendors through the meter at two cents so they would arrive with postage due. He thought this was a great cost savings idea until the government sent him a cease and desist letter.

What causes people to take action – A fundamental analysis
Imagine a 100-meter stretch of isolated road running through the Nevada desert. You and I are standing next to a car parked to the side. There are 2 traffic cones placed across the road with a distance of 3 meters between them. You have been given a challenge to drive the car between the cones without touching. Simple test, isn’t it? Let’s see what makes you do it.

Leading at the edge is a journey.
Life is not 100 meter sprint, it is a marathon race.

The Importance Of Opinion Research Surveys As A Marketing Tool
Opinion research is a superior way to meter the success of your customer service. Rather then employing temporary workers to handle the outbound call load, most call centers can perform opinion research services for a lower price then an in house staff.

The Charlie Sheen Media Saga: Is Violence Against Women Really Okay?
Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher on the outrage meter. Yet Sheen always appears to get a pass when it comes to those behaviors.

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