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Are Shelter Books Dead -- Or merely the new bridal magazines?
With the news that Hachette Filipacchi Media is shuttering Metropolitan Home magazine, we've come to a turning point, I think, in what used to be known as the "shelter books" -- magazines focusing on interior design for the home.

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Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.
Do Not Be Afraid to Start a Home Based Business
According to Forbes Magazine, 79 million people in North America plan to start a home based business over the next 3 - 5 years. Most of people that have decided not to pursue their dreams of running a home based business because they are afraid of one thing or another. Don't let fear be the reason you can't pursue your dreams.

New York Commuter Tax
The state of New York recently passed legislation funding the Metropolitan Transportation Authority, which serves the 12-county region of New York City. The legislation includes a new payroll tax on wages and compensation paid to employees who are employed within the New York Metropolitan Commuter Transportation District (MCTD).

Are Shelter Books Dead -- Or merely the new bridal magazines?
With the news that Hachette Filipacchi Media is shuttering Metropolitan Home magazine, we've come to a turning point, I think, in what used to be known as the "shelter books" -- magazines focusing on interior design for the home.
Trends in Seniors Housing
The Outlook Across the nation’s metropolitan areas, seniors housing rent growth has slowed as occupancy rates have edged down. But by both measures, the sector has thus far avoided core commercial real estate’s more precipitous slump in fundamentals.

How to use growth marketing in your home business
With the recent troubled times in the economy the home business has increased dramatically, according to Forbes magazine, over 23 million more home business will be created in the next year. Earning money from the comforts of your own home sounds nice, but its not going to earn money itself.

The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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