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Marketing to Men (Or How to Help Your Husband Buy a Thong)
In the USA alone for 2008, women will account for 52.6 percent of Internet users, outnumbering males by 10 million.

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Job Satisfaction: I Can't Quit; I'm A Star
Job satisfaction comes in many guises. Perhaps, some workers feel connected, some receive recognition for jobs well done, some believe in what their company is accomplishing in their community, in their industry, or in the world, perhaps they have a manager who has inspired passion in their performance. In Roger Miller’s Country-Western song, Kansas City Star, the story has a hero that believes his job has almost all of that. He is the host of a kid’s television show, where he has admiring viewers, he’s recognized for what he does, and he is sought after in the community.

What does Bodie Miller Have to Do with Your Success?
Bodie Miller is at the top of his game. The guy is an AWESOME skier, his face has been plastered on major magazine covers, a Nike commercial features him skiing, and he is on the USA Olympic team. To those of us on the outside, Bodie Miller is at the top of his game – right?

How will Web 3.0 affect online customers experience?
Member Question: To clarify the topic I would like to understand the following: -Which is the impact you think that Web 3.0 will have on online users when making transactions? and also -How and if the 'semantic web' will change customer behaviours? In other words: What is the future of the eCommerce in a Web 3.0 perspective? Michele, Senior Content Manager, Reading, United Kingdom

Experts Provide Sales Management Help for 2009
A number of experts including, Jill Konrath, Leslie Buterin, Joanne Black, Andy Miller, Danita Bye, Glen Ebersole, Bill Guertin, Alan Rigg, Gregory Stebbins, Jonathan Farrington, and I helped Lee Salz complete his article, Sales Management Speaks Out on Sales Focus Strategy.

GFC – Time to cut costs and jobs or time to invest in your business?
The studies show that the companies that recover quickest from a recession are those that didn’t lay everybody off when the going got tough but that invested in their customer relationships and in growing their market share. (Source: Study by Bain & Company – Article by Robert B. Miller, Founder Miller Heiman. Read the whole article at the Miller Heiman website). Robert says “A slow market is the time to consider doubling down on sales resources

Sell More Stuff - It's Important!
In my last article, I referred to an excellent booklet called “Selling in a Down Economy” by Robert Miller of Miller Heiman, as US Sales performance consultancy with a strong pedigree. If you missed it, the article can be found on my website. This time, I’d like to dig deeper into the sales activity I touched on and that Robert discussed in his article and I’ll give some specific guidance on things you should be doing.

What Cold Calling Taught Me and Why I don't do it anymore.
"Hey, Diane. This is Michele. How's it going?" Sound familiar? If you've said those words before, you most likely have done cold calling. It taught me something that took me by surprise. It catapulted me into a direction I didn't see coming.

Norm Miller, Interstate Batteries
Mazon Associates, Inc. featured Norm Miller of Interstate Batteries in its November 2009 issue of Building Bridges.

NPR with @KerriMPR and @GuyKawasaki
Loved appearing on Minnesota Public Radio with Kerri Miller

B2B Demand Generation | 5 Tips from the Pros
In this terrible economy, business leaders need simple, actionable information. Since Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you, as it is simple and clear.

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