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Street Level Marketing Can Boost Sales
Most field sales professionals don’t lack for sales skills as much as they do for marketing skills. This article shares some micro-marketing ideas to help sales reps get in front of more prospects.

Other micro marketing Related Articles

9.3 Micro-finance institutions (MFIs): Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
Micro-finance operators in Tanzania function within the framework of the Government’s National Micro Finance Policy of 2000. The objectives of this policy are to provide the basis for the evolution of an efficient and effective micro-finance system to serve the low segment of society and contribute to economic growth and poverty reduction (as described in MIT, 2002). The policy establishes a framework within which micro-finance operators will develop, lays out the principles to guide operations of the system, defines roles and responsibilities of actors, and provides guidelines for coordinating mechanisms. The Central Bank was given the mandate to coordinate implementation of the policy. It is interesting to note that the Micro Finance Policy includes “gender equity” as a best practice.
Abstract - Factors Impeding the Poverty Reduction Capacity of Micro-credit: Some Field Observations from Malawi and Ethiopia
In most African countries women tend to account for an average 51% of the population, and make up about 65% of the rural labour force. Thus, many rural based micro-finance programmes have attempted to address the women specific need for micro-credit. This paper analyses the effectiveness of micro-credit as a means to reducing poverty, with particular focus on women, and demonstrates, through the critical analysis of some country-specific examples, that the use and supply of micro-credit does not always lead to a sustainable impact on household or female poverty reduction. Analysis of findings are done based on field data, interviews, and observations from Malawi and Ethiopia.
Women and Micro-credit
Since the establishment of the Grameen Bank as a micro-credit delivery model, many programmes have rushed to replicate the relative success and in doing so, a lot of attention has been given to female micro-credit borrowers. Women were specifically targeted because they make up the majority of the poorest of the poor in the rural areas and are responsible for the social and economic welfare of the family.

Loan amounts and loan management: Tenets of Micro-credit for Poverty Reduction
The following paragraphs will discuss some of the features which have been identified as best practices from lessons learnt in micro-credit programmes over the last two decades. These features have been developed over the years to make micro-credit accessible and manageable for the ‘poorest of the poor’, specifically women. Furthermore, it is through these features that it is expected that women should be empowered.
Interest Rates: Tenets of Micro-credit for Poverty Reduction
During the early phases of the ‘micro-credit movement’, one of the arguments for establishing special micro-credit delivery institutions aimed at addressing the needs of the poorest of the poor, was the issue of interest rates.
Street Level Marketing Can Boost Sales
Most field sales professionals don’t lack for sales skills as much as they do for marketing skills. This article shares some micro-marketing ideas to help sales reps get in front of more prospects.

Five Talents Joins a Consortium of Fellow Christian NGOs to Support Microfinance Program in Sudan
Five Talents, a Christian development organisation supporting microfinance, has joined a consortium of organisations from the Christian micro-enterprise development (CMED) industry to fund a micro-credit program in Southern Sudan. The village banking initiative in the Wau Diocese was started in 2005, providing adult education, local savings mobilization, business development training, small business development investing and rural micro-credit provision.
Ten Tips to Avoid Micro Management
Micro managing may make you feel in control but in reality you are only hurting yourself and the company. It only limits an employee's ability to be innovative and creative. This can cost the company thousands of dollars because it is the creativity and innovation of your employees that maximize the profitability of your company. Micro Management is often just a symptom of ineffective planning, too much compassion and the inability to judge performance and develop bench strength. Developing a strategic plan for your company is a very effective way to address any or all of these challenges. I often tell my clients that the most valuable part of a strategic plan is the development process itself. Running a company with a shoot from the hip mentality often encourages micro management and does not allow employees to develop their skills.

Internet Marketing for the Digital Entrepreneur
Just as the web has changed the business landscape, it has also changed what marketing, adverstising, and PR rules work, suggests Mike Farrell with aspenIbiz. Read this insightful article to comprehend that Internet Marketing, with multiple online tools and micro-campaigns providing online content, will drive a customer to take the action you want, so that you can succeed with ecommerce in the new economy.
Franchise Marketing – My 6 Step Formula For Your Franchise Success
A Franchise Marketing Program is very critical to an organizations franchise success.Over the years, in my franchise consulting career at sparkleminds, i have seen, that brands that have been successful, have all created marvelous marketing strategies to win their prospective customers and then have attracted the interest of intending franchisees, selected them carefully and built a great franchise system, around which the business flourished. I would like to lay emphasis on the 6 essential pillars around which your franchise marketing must firmly stand. It begins with identification of the profile match, convergence of overall brand marketing and franchise marketing goals, marketing from a micro and macro perspective,the marketing manager or the marketing team and working upon the feedback from the franchisees, while remaining dynamic.
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