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How to write headlines that electrify and tantalize customers
In print advertising, the headline is so important that it is considered to be 80% of the power of an ad. The reason for this is that five times as many people read a headline as read the body copy of an ad. Consider how you read a newspaper or a magazine. If you are like most people, you...

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Headknocking Brick Walls and Whats a Manager to Do
Sometimes, when a middle manager tries to express his view about a new strategy or goal, senior management can close their ears. After all, what would this middle manager know? So, what can a Manager do? There are courses of action one can take.

Old Mutual and South Africa’s Department of Trade and Industry (DTI) Launch $12.9m Microfinance Initiative, Isivande Women’s Fund (IWF)
The Department of Trade and Industry of South Africa has teamed with Old Mutual Group’s Masisizane Fund to launch the Isivande Women’s Fund (IWF), financing women-run enterprises in the country. The new fund is the result of a 2006 study conducted by the DTI’s Gender and Women Empowerment Unit, the International Finance Corporation (IFC), and FinMark. The study found that although women are more responsible managers of credit than men, they only receive 30 percent of loans, with black women receiving the least funding.

Women and Men are Different: Financially Speaking
Men and women think differently, especially about money. Although both men and women are concerned about security; many women think about what money represents, where men tend to think of what money can buy. There is no right or wrong, we just think differently. Money has no gender, anyone, man or woman can earn, spend, save or invest it. The results of a survey of 1,000 spouses conducted for Money Magazine, found men and women had dramatically different ideas about who does what with the family finances and what is important to their partners. 27% of men believe their wives think having the right investments is very important. Yet nearly half of the women surveyed say it is important. 45% of men say that having cash for emergencies is very important to their spouse, when in reality 67% of women believe it's crucial.

Breakdown Breakthrough
Overcoming the 12 hidden crises of working women Are you a professional woman longing for a radical change? You are not alone. According to my research—a yearlong national study in partnership with the Esteemed Woman Foundation—seven out of 10 women today, particularly those in their middle years, say they are facing a major turning point in their professional lives. After devoting years to building successful careers, they feel that their professional lives and identities no longer work. As a result, most are facing at least one of 12 hidden work-life crises, including chronic health problems, financial bondage, and painful losses of the “real me.”
I Can See Inside Your Head
There are tons of reasons why but one of them is my friend, Holly. She is an expert in marketing to women and one of the most well read people I know. When she and I get together, I learn so much, it boggles my mind. A few nights ago we were having dinner, and sharing stories. In the middle of one, she popped out with the most amazingly insightful, simple phrases I’ve heard in a long time.
Women Entrepreneurs Setting the Pace
Women today, have a much more entrepreneurial, gutsy spirit, than they did 40-50 years ago. I have been a successful entrepreneur since 1986, and I have seen for myself the number of women that take bold step into the world of entrepreneurship, often driven by the desire to spend more time with their families, and these women are setting the pace for what is possible, for women and men alike.
Are you Empowering your Middle Management?
As a leader in your company, if you’re frustrated with your middle management, you have only yourself to blame. The success or failure of middle managers rests upon the support of upper management and how well both parties work together.

Women Entrepreneurs Are Changing The World
The world is changing, there are more and more women becoming entrepreneurs. It is so exciting and inspiring to see some of the women as they overcome huge obstacles to not only change things for themselves but also for their community and the world. Women entrepreneurs have different values, passions and beliefs than men. It is because of these differences that women entrepreneurs are changing the world. Right now more and more women are becoming leaders.
Middle Class Is Failing
The middle class concept is failing millions of people because it is based on myths and formulas that worked for our parents but will no longer prove successful today. President Obama suggested, "the middle class is at a make or break point." What he should be telling you is that it no longer works. The middle class has been failing its members for decades, this is not a new thing.
Women Entrepreneurs Are On The Rise
Everywhere you look more and more women are becoming entrepreneurs. The shift is happening now like no other time in history. Women entrepreneurs are on the rise for good reason. More and more women are taking control and being responsible for their future. Women have been part of the workforce for a while but now are taking it a step further and becoming their own boss.
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