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THE MYTH OF BEING DIFFERENT
By Mike Schultz One is the loneliest number. - Three Dog Night I got a bad grade on my final paper in Entrepreneurship class in graduate school. The professor said, "The business you're proposing to launch...it's not different. Other people do it. While the plan seems well-thought-out, due to the simple truth that this business has been largely done before, and there doesn't seem to be anything truly unique about it, I wouldn't advise launching the business." (So long, stellar GPA...) Being different and unique seems to be highly regarded by folks that think about, write about, and teach business.

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