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The Secret Summit of Million Dollar Marketers
The state of the economy and how to sell in it from some of the best marketers in the world.

Other midwestern town Related Articles

Selling the Customer What the Customer Needs Not What You Want
I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt.
Italy vs Holland
Growing up I couldn’t wait to get out of my puny little town of 100,000. Now I live in a town of less then 1,000. And strangely enough, as I open my eyes to look around, I know that it is exactly where I’m supposed to be right now.

Will That Franchise Work in My Community?
Many people think that their town is unique. Is this true? This article will give you tools to help you determine if your town really deserves special attention.
Exploring The Town Of Ontario Ajax
The town of Ajax is located in Southern Ontario, Canada. Ajax owes its name to a navy cruiser called HMS Ajax that prevailed during the Second World War. It forms a part of the Durham region and comprises a population of around 91,000 people. Situated on the coast of Lake Ontario, the town was established in the year 1955 and is now considered a rapidly growing community. Ajax is further marked for growth as a business community, already serving as a hub to around 1,900 businesses and an approximate labor force of 42,000. History
Excellent Marketing To Get In A Lather About!
One of my favourite trips out is to a small northern mill town called Hebden Bridge here is West Yorkshire. There are a number of reasons why I love this place so much, first of all it is beautiful, it just lies in a small valley in the pennines surrounded by lovely clean clear countryside, it has the river and a canal and a multitude of beautiful walks. The energy is uplifting and the people are typical northerners which means they are plain talking, friendly and very helpful. But by far the best attraction for me as a marketer is the town its self. Why?

Why is ‘cheap’ a false economy?
Understandably everyone wants to save money, especially in these times, however we need to be aware of falling victim to false economy. False Economy is an expression that refers to an action which saves money at the beginning but which, over a longer period of time, results in more money being wasted than being saved. For instance, I have never understood why some people will drive half an hour across town to get their petrol two cents a litre cheaper, all the while using up what they may save by driving across town, notwithstanding the time it took to travel there and back in the first place. In almost all cases this action delivers a net loss.
Ready, Set, Go! Get Strategic on Values
Imagine this...your company spends dollars, time and energy to refine your mission, vision and values in a long needed retreat to reorient the team toward business success. Similar to the evangelist that comes to town to rev everyone up, the passion can often dissipate as the evangelist’s tent is disassembled and goes off to the next town. How can the passion become self-sustaining long after the retreat and into the future? The answer rests in getting and remaining strategic around the values you and your charges spend so much time identifying and marketing.

The Search for Normality
Recently, I heard about a group of advertising agencies that constantly seek what they call a "normal" city or town. Apparently, what they are looking for is the demographically perfect example of the United States. They spend a great deal of time searching for this elusive pocket of normality. Even when they find a city or town that they deem to be normal, within a year or two they have to move on, because the existing site is-for whatever reason-no longer "normal."

Who Wants a Coffee Franchise?
If you look around your community or town you will find that there are all kinds of businesses (unless of course you live in a very small town or community of course). It takes all kinds of businesses to keep a community running smoothly and meet the laws of supply and demand. Now, take a look at your community through the eyes of a potential business owner. Take note of specialty shops, franchise stores, and retail establishments that line the streets and boulevards of your hometown. Is there are coffee franchise among the mix and if so, how many?
Great Leadership Requires Inspiration
Go out and take a walk. As you stroll around your city, town, or countryside, think of all the good things about it and remember why you chose to live there. Get out of town and take a hike in nature. As you walk around, think about all the wonderful things about your state or nation, and why you're blessed to live there. Walk around your home, inside and out, and think about all the reasons your own home is such a blessing, too....
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