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Lesson #3: Make Sure You Are Not Missing the Market
Johnson opened up his first movie theatre in the Los Angeles inner-city area of Baldwin Hills. It was an area notorious for being home to the Bloods and Crips gangs, and everybody around him kept telling Johnson he was crazy.

Save Money With Geo-Targeting
If you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns.

Direct Marketing Excellence explores… Being Too Needy
Is there anything less attractive than a needy person? Someone bowing down to you, kissing your feet, just so you’ll like them? I don’t think so.
Do You Know Who Your Target Audience Is?
It is surprising how many businesses are just advertising to all and sundry. They don't even realize how many resources they are wasting by adopting this approach. When the concept of Target Audience is mentioned to them they reply "everyone is my target audience - right" - Wrong. Marketing is more effective when you put the message exactly in front of the people who are ready, willing and able to buy your product/service at that moment.
Take Simple Steps To Make Your Franchise Business Recession-Resistant
Recession is a very real danger to a business, so you have to know how best to handle it, and not all the methods of survival are as intuitive as you may think.
US Court of Appeals Rules on FMLA Waivers
Summary of US Court of Appeals ruling that forbids the waiver of rights under the FMLA, including in releases signed in exchange for severance pay.
Without Market Research You Could Find Yourself Fishing In An Empty Pond
Market research is a key ingredient in today's business environment. In this article Tim Knox, an expert on business, gives some sound advice to entrepreneurs about market research that can help make better business decision and make the critical difference between business success and failure.
When It Comes To Marketing Your Business Think Creatively
If your business doesn’t stand out in today’s hyper-competitive market place there’s a good chance that you won’t be in business very long. There are countless others vying for the same slice of the pie that you are. There are dozens of competitors just up the road doing all they can to get the attention of your customers and take money out of your pockets. It’s called “marketing,” and some are probably doing a better job of it than you are and some probably worse.
Competitive Analysis - The Secret To Creating A USP That Sets You Apart From The Competition
If you can’t tell your prospects why what you offer is different—or better—than the competition, they have no reason to buy from you other than price.

Other mile radius Related Articles

It\'s Not That I Don\'t Suffer
At mile 15 on my run today, I heard one of my three favorite quotes in Atlas Shrugged. Galt says to Dagny, “… it’s not that I don’t suffer, it’s that I know the unimportance of suffering. I know that pain is to be fought and thrown aside, not to be accepted as part of one’s soul and as a permanent scar across one’s view of existence.”
Information Externalities, Car Dealers, and Spaghetti Osteopaths
Why do some competing stores locate near one another, while others don't? In National City, south of San Diego, there is a stretch called the "Mile of Cars". I dont know if it's a mile or not, but it's pretty much an endless strip of car dealers, from Hyundais to Hondas, and everything inbetween. There are similar areas in most reasonably-sized cities, whether a cluster of car dealers, a car strip, or just a bunch of dealer generally clustered around one another.

Sales Training – Four Poor Sales Skills Not to Ignore!
In selling, the most analysis many salespeople consider is, “Did I make my goal?” There are mile markers along the sales road to watch and listen for that could minimize potentially costly sales mistakes.
Five Easy Secrets for Delighting Your Clients
Want to increase your business by leaps and bounds? Then go the extra mile and give your clients a rich, compelling experience.
The Science of Event Staffing
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand. That feeling of hard fought accomplishment falls over your agency. Then it happens.
The Concept of Giving Instead of Taking in Relation to your Online Home Based Business
What if giving was a more important business strategy than taking? What if you could concentrate your energy and focus on helping others succeed in their business. What if you didn't have to constantly pitch to every person that came within a certain radius? Share the epiphany and learn from some of the most successful entrepreneurs in the world.
The Myth Of Nabucco: Greed, Delusion and $11.4 Billion
Construction of the 56-inch, 2,050-mile pipeline, first proposed in 2002, is tentatively slated to begin next year and scheduled for completion by 2014. At a cost initially estimated at $11.4 billion and rising, Nabucco will be the most expensive pipeline ever built, more than three times the cost of the 1,092-mile Baku-Tbilisi-Ceyhan (BTC) oil pipeline. Raising such a significant sum in a time of global recession would be an article of faith at best. Even assuming that Nabucco’s boosters manage to assemble a coterie of deep-pocketed suckers – er, investors, the only promised current volume for Nabucco's proposed 31 billion cubic meters (bcm) annual throughput is Azerbaijan's future offshore Caspian Shah Deniz production, estimated at 8 bcm.
Going the Extra Mile to Earn Your Customers
Learn how one business person went the extra mile to earn a loyal life-time client.
Car Insurance - Pay-Per-Mile Coverage
Pay per mile coverage is also known as pay as you drive coverage or usage based insurance. Pay per mile coverage determines most of your premiums by looking at your driving habits. You can either be judged by the amount of miles that you drive or by how much you drive, when you drive, where you drive, and how you drive. This is usually tracked by a small device that is plugged into your car, the company, or a GPS. The company can simply read your odometer ratings and judge how much you drove. The plug in device will gauge when you drove, how much you drove, and how fast you drove. The GPS will simply read how often you drove, where you drove, and when you drove.

How NOT to SEO your site
Sometimes you can try too hard. You so desperately want to succeed that in covering every angle, turning over every stone or going that extra mile you've inadvertently pushed it too far.
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