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Wrestling, Ratings and Guerrilla Marketing
Guerilla marketing is a term that was coined by Jay Conrad Levinson in his book of 1984, Guerilla Marketing. This is a form of advertising and promotions that depends on the unconventional. Imagination is key, and a big budget isn’t always necessary. Entrepreneurs use this technique, and it’s considered to be non-traditional--just what entrepreneurs are known for being.
Lights, Camera, Action! Get Paid to Write Short Video Scripts
Guillermo Rubio, AWAI Staff Writer, shows you how you can get paid to write short video scripts for one of the hottest niche markets: online video marketing.
The American Idol Factor
How American Idol can help you grow your business.

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Are you talking to me
Are you talking to me? Many businesses advertise in the local media without thinking about who really are the readers (although I’ll reference print media, the same applies for broadcast and their viewers/listeners, or outdoor/billboards’ viewers). Many business owners stand up at networking meetings and say “Hi my name is John from ABC. We sell widgets. A good lead for me is anyone who needs widgets.” In other words, you’ll sell to “anyone,” but you don’t know who “anyone” is. This is not an effective way to target your marketing activities. Your “advertising wastage” will be very high.
AfriCap Microfinance Fund Attracts Notable Investors Including Nordic MicroCap, BlueOrchard and Gray Ghost, Raises Capital to $50m
AfriCap Microfinance Fund, established in 2001 as the first African private equity fund dedicated to the microfinance industry, has closed a second round of investment, raising its capital from USD 14 million (Sh 910 million) to USD 50 million (Sh 3.25 billion).
They Keep Saying The Rich Don't Pay Their Fair Share
These are facts: the top one percent of wage earners in America carry a full 40% of the tax burden. That's only about 1.4 million of us, carrying 40% of the load for the other approximately 300 million. And if the tax rates go back to pre-2001 levels, those 1.4 million who have all that money to invest (and with which to employ vast numbers of other wage earners) will certainly keep that money in their pockets... and that means it'll be sheltered from taxation.

Joint Venture Equity
Since institutional equity providers prefer larger deals, developers looking for $3 million in equity, for example, have a hard time getting their attention. But if an organization has the capacity to do seven deals a year, for instance, then the amount of equity inches up in the aggregate of $20 million to $30 million over 12 months, and it hits the threshold where it makes sense.
Internet Marketing is Popular and Inexpensive Way to Market Your Business
Do you want to hear my answer to why Internet Marketing is so popular? It’s simple, really – 250 million. You’re probably thinking – what the heck?! Ok, ok, let me explain – 250 million is approximately the number of Internet users in North America, according to Word Internet Usage Statistics website. But really, it gets better and my answer now is 750 million. Because you know, the average time spent on browsing Internet each day is 3 hours per person.
GLOBAL TRENDS OF ECONOMIC EFFECTS OF MIGRATION-Impacts on Small and Medium Enterprises (SMEs)
Human movement before the establishment of political boundaries or within one state, is termed migration. There are many reasons why people might choose to emigrate. Emigration is the act of leaving one's native country or region to settle in another. It is the same as immigration but from the perspective of the country of origin. According to the International Organization for Migration there are more than 200 million migrants around the world today. Europe hosted the largest number of immigrants, with 70.6 million people in 2005, the latest year for which figures are available. North America, with over 45.1 million immigrants, is second, followed by Asia, which hosts nearly 25.3 million.

Who owns the new telephone at your TV Station?
Not long ago the only interaction viewers had with TV was stations was writing a letter, sending an email or calling them on the phone. It was all very personal and private and the viewer had to really want to communicate with the station. It was an effort. Now if viewers want to communicate with stations they can through a new pipeline called Social Media which is no less important than the telephone, email or the almost extinct letter. In fact, one could argue it is more important because it is immediately relevant, urgent and very public.

Legal Marketing: Location is important
Social Media is not going away. In the past year alone, the number of companies using social media – your clients – has increased to 65 percent. Over 550 million people are using Facebook. There are over 100 million company pages on Facebook now and over a million company profiles on LinkedIn. Could one of those companies be your next client? LinkedIn has 85+ million users. A new member joins every second. Are they your next client?
The YouTube Star Making Machine
More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon – a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon.
People Behind Moderation
Moderators are skilled people developing your business website to make sure that no item online will give your business bad image. They are granted access to the content of your website to make sure no item online contains undesirable remarks about your business. Because they have the access to the content of website, one of their concerns is to answer questions of viewers about your business and service. They stay awake, 24/7, to monitor forums and posts that ask specific things about the business and its offers. They also process complaints from viewers.
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