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Lesson #3: Develop A Habit Of Hard Work That Works
When Walter Davidson first heard about the attempts of his younger brother and his friend to build a motorcycle, he was intrigued with the possibilities. After helping the two youngsters assemble the parts they had fashioned, Davidson knew there was wealth of opportunities that lay ahead. He immediately quit his railroad job and moved back to Milwaukee, finding work as a machinist, in order to help build the business. However, in its early days, the Harley-Davidson Motor Co. did not have enough funds to pay the four founders. So dedicated was Davidson to the new company, that he continued to work as a machinist during the day, while assembling the motorcycles at night. This dedication and hard work was a trend that would become ingrained in the corporate culture of Harley-Davidson.

The Seats of Success: How Harley-Davidson Powered Itself to the Top
Harley-Davidson fans are known for the overt pride they take in their machines. A T-shirt that one devotee made reads: “Put your ass on some class.” Whether that motto has been officially sanctioned by the company or not, that is exactly what hundreds of thousands of bike riders around the world have done. With more than 33 models of touring and custom Harleys, which are sold by over 1,300 dealers, Harley-Davidson remains the only major American manufacturer of motorcycles, and dominates sales of the more heavyweight bikes. How did four young boys from Milwaukee turn their shed-bound experiments into a thriving enterprise and a cultural icon of America?

William Harley
Of all the truly remarkable small business success stories, the story of William Harley is one that inspires and moves people to action. Born in Milwaukee, WI in 1880, William S. Harley became lifelong friends with his neighbor Arthur Davidson. The product of their friendship would impact several generations, inspire a strong subculture and in some ways a nation: the Harley-Davidson motorcycle. In 1901 William drew up plans for what he called a "bicycle motor." In essence this was a small motor meant to be attached to a bicycle and propel it. No motors really existed at the time so all parts for this motor were handmade at a friend's shop by Arthur and Bill Davidson. This is starting from the ground up on the level of extreme.

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