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The Power of Connecting
You have the power to connect with consumers based on the fact that you share similar traits. We all know that you can’t connect on a personal level with every consumer and, arguably, you shouldn’t try, but you’ve got a better shot at it than anyone else. You know more about your product or service than anyone else and you probably have a great deal more passion for what you do than a Celebrity who just shows up for a paycheck.

Other minds at work Related Articles

Ten Questions with Polly LaBarre
Polly LaBarre is the co-author (with Bill Taylor) of the newly released book called Mavericks at Work: Why the Most Original Minds in Business Win. The strategies, tactics, and advice in Mavericks at Work grew out of in-depth access to a collection of forward-looking companies. These maverick companies are attracting millions of customers, creating thousands of jobs, and generating billions of dollars of wealth.

The Magic of Marketing
A research team from Durham University and the University of British Columbia is investigating magic tricks to further understand how people's minds work. The key magician's techniques that the team investigated were misdirection and illusion.
The Psychology of Customer Service
The more you understand how your customers' minds work, the easier it will be to achieve your business goals.
A Healthier Approach To Work Life Balance
Why is it that so many people in there thirties and forties are so stretched to the limit that their bodies and minds are stretched close to breaking point? It just seems that we have got the whole work life balance out of sync. For some reason we have designed it so that your career obligations (and time required at work) peak during the most important time of your young families life. Then when your children are grown up and have left the house you are then encouraged to reduce your workload and retire. It's time for a new approach to a healthy Work Life Balance... A truly healthy work life balance isn't just an allocation of time. A healthy work life balance also involves an allocation of your energy to devote to your work and to other interests outside of work.

Powersharing Trumps Empowerment
We want to win the hearts and minds of our people, but we don't want to stop there. We want them to do something with their hearts and minds, to use them to open new doors, to put them into action to help their Brothers and others who cross their paths. Powersharing. We can do it with our direct reports, our team members, and our organizations. Instead of doing something to them (empowerment) we can do something with them (powersharing).

Marketing Mind
Are you an aspiring entrepreneur or a person that wants to shift a career path to entrepreneurship? First you must understand how their minds work and how to set your mind into becoming an entrepreneur in this modern world.
Keeping up with the Joneses
As you may know, when I am not pursuing my passion of speaking, writing books, and developing these columns each week, I am in the television business. It is important for you to understand how the media and big business views you. You, by virtue of the fact that you are breathing, are lovingly known as "a consumer." Consumers, in the minds of media and big business, exist for the sole and singular purpose of buying goods and services. Whether you buy the appropriate goods and services is not nearly as important-in their minds-as how much and how often you buy.

What’s so H.A.R.D. about Change?
Change IS hard. It’s hard because, as humans, our brains are wired a certain way. When we understand how the mind works, we can use this knowledge to make change a little easier and stop battling with ourselves. We can use our minds to work WITH us instead of AGAINST us. We can learn to become the master of our thoughts and emotions instead of being at their mercy.
Profits are a Reward, Not a Purpose
Why do you get out of bed in the morning? Why do you go to work? What do you want to be remembered for when you're gone? Why do you exist? What about your team or organization? Why does it exist? What's its value-add? What's its function? How do you want to be positioned in the market and minds of your customers? What business are you in?
Purpose Gives Us a Deep Sense of Meaning
Why do I get out of bed in the morning? Why do I go to work? What do I want to be remembered for when I am gone? Why do I exist? What about our team or organization? Why does it exist? What's its value-add? What's its function? How do we want to be positioned in the market and minds of our customers? What business are we in?

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