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mindshare Tagged Articles
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Exploitation as Empowerment: On YouTube and User-Generated Content
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| Reprinted with permission from the book "A Universe of Interactions" by H. Elwood Gilliland III, edited by Ziva Borlja; this article deals with exploitation and its changing role. |
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Forecasting Fiction or Reality?
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| Why do so many sales forecasts bear a closer resemblance to great works of fiction than to reality? Why do “top opportunities” slip and slide from month to month and all too often disappear altogether? |
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Google is Moving in East Africa
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| 7 Month old Google Kenya is starting to interact with the local hackers and devs. Just this Tuesday they sponsored the local Tuesday Skunkworks event, giving some of their thoughts on Kenya specifically. My friend, and fellow Kenyan blogger, Bankelele was in attendance and took notes. |
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Other mindshare Related Articles
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Local E-commerce marketing
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| Websites and e-commerce take up much of the mindshare around retail these days, but e-commerce still only accounts for about 10% of total retail sales. That means that 90% of purchases are still made IN stores, so if you don't have a great website and shopping cart, you can still compete. Local search tools make it easier than ever to be found by customers who can actually visit your store. |
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