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BOUTIQUES FOR GARDEN CENTER GIFT SHOPS
This article explains how to create boutique areas within your store.

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Ezine Alternatives continued from last issue
ALTERNATIVE 2: The Mini E-Mail Course, or Report

Smart Cents: How J.C. Penney Built An Empire
Penney once said that there were no secrets to his success, but that the principles of business were simple: “In retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow’s point of view.” In 1920, the J.C. Penney Company had over 197 stores along the West coast. Just nine years later, that number had grown to more than 1,400 stores across the country; new stores had been opening at a rapid rate of almost one every three days. Today, the company has grown to be one of the nation’s largest retailers. By the time Penney died at the age of 95, sales for the company he had helped grow finally reached the $5 billion mark. How did he do it?
Business development
A friend of mine wears only Armani eye glasses. Of course, the glasses aren't actually made by Armani. Or, if you think about it, designed by him. Perhaps they're sold by Armani stores, but I'd guess most of them are sold in stores that are totally unrelated to the company.
Content Your Way!
Entertainment Usage Keep Changing, Growing. Internet-based video content development/ delivery provides a significant opportunity for individuals and organizations -- even those with very limited budgets -- to connect directly with consumers. Mini-ads, mini video segments are economical to produce and with a minimized sell approach can produce outstanding returns.
Grocery industry at high risk of theft
Shoplifting is very common in the grocery stores, especially now that most stores have expanded to carry much more than just your stable grocery items. The combination of higher end consumer items combined with relatively low levels of security make it an ideal target for shoplifters. With tougher economic times it is projected that theft both internal as well as external is expected to dramatically increase. With small profit margins grocery stores need to seriously consider the prevention of shoplifting as a key component in reducing losses.
My Retail Furniture Business Closed - Now What?
For 17 years I owned a small group of retail furniture specialty stores in Chicago and Southwest Michigan. I sold exotic furniture from all over the world, unusual decorative accessories and art. The retail stores were like mini-museums with price tags, and we had a great following. I got used to working long hours in my stores, so when I was forced to close them I was left with lots of time to figure out what to do next. The solution I found was in a different industry...
Stress Less by Meditating on a Raisin
Instant relaxation and a 'delicious' way of taking a mini break for your brain.

Black Friday – Shop at Wal-Mart and Best Buy or Invest?
Consumers are out in full force today, on ‘Black Friday', looking for great deals at retail stores. Stores like Wal-Mart, Target, Best Buy - all opening at the earliest hours of the morning to get accommodate us eager shoppers. The question for me today was - could the money I might spend today on Black Friday be put to a better use for me and my family's future by investing in something of real intrinsic value, instead of just another consumer item?
Consumer Packaged Goods Marketing - Retail Freebies
The way companies market their products are typically similar. However freebie marketing varies with every company. For example, many grocery stores implement freebie marketing by offering free samples of foods or other products. However, retail stores have to be a little more creative -- and willing to spend more money on their campaign.

StorySelling “How to Write Mini User Stories”
Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information. Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.

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