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USING YOUTUBE AS A COST-EFFECTIVE PUBLIC RELATIONS TOOL
Three examples of what can be done very effectively by ordinary persons at minimal cost.

Other minister john howard Related Articles

Born Into Luxury: How Howard Hughes Got His Start
“I’m not a paranoid deranged millionaire. Goddamit, I’m a billionaire.” While he was perhaps known more for his eccentricities and womanizing than his good business sense, Howard Hughes was indeed one of the most successful entrepreneurs of the 20th century. He managed to turn his $1 million inheritance into a $2 billion fortune. Equivalent to $6.6 billion in today’s dollars, Howard Hughes was and still would be considered one of the richest men in the world.

Wikipedia for Patents
John Funk, an entrepreneur (I’m an investor in John’s newest company – Evergreen IP) and friend has a innovative proposal up concerning changing the rules on the current patent system. I’ve been on both sides of the patent aisle with John – we like to joke that early on in our relationship John’s company sued one of my companies (and then my company sued John’s company back) for patent infringement (the companies settled several years later for a cross license and $1 – much to the delight of the lawyers who got all the bucks.) Fortunately we got past all that crap and have developed a nice friendship.
Howard Schultz Bio
The Howard Schultz bio is not necessarily a story of innovation. After all, Howard Schultz was not the first person to ever think of establishing gourmet coffee bars, where coffee was served in cups, not beans, and people could come to meet and relax; he had gotten the idea after visiting Milan, Italy, on a family vacation. Nor was Howard Schultz the original founder of Starbucks; he built upon the success of three men and their coffeehouse in Seattle, Washington.

Marketing Software
I have a friend named John who I met a few years back at a business convention. Due to our similar interest in startups, we hit if off right away. John was just working on getting his public relations company off the ground and running, and with the amount of passion he always had for this business, I had no doubt he would be able to do so. But, after having lunch with John the other week, I realized something; three years after I had first met him, John was still struggling to get his business off the ground. It wasn’t because he wasn’t dedicated. Rather, after talking to him, I realized he was missing out on having one big advantage: marketing software.

How to decide when you need a written agreement (and when you don’t)
“You have a deal!” said John as he reached over to shake Paul’s hand. Paul was elated. He knew the new business venture could reap rewards for both parties. However, Paul had been burnt before in a similar deal and knew he should have a written agreement with John. But, he wasn’t sure John would go for it – and he didn’t want to lose the deal.

Success Through A Positive Mentor
"Success Through A Positive Mentor" is John Paul Carinci's story of how a chance meeting with an Olympic champion at age 21 changed John forever. by John Paul Carinci: author of "The Power Of Being Different" (c- 1998 John Paul Carinci)
Shultz Starbucks
Born in 1952 and raised in Brooklyn, Howard Shultz was the first man to turn the Starbucks Company into a billion dollar retail operation. Howard Shultz grew up in a subsidized housing project is the eldest of three children and the first in his family to ever graduate from college. Moreover, Shultz attended Northern Michigan University with a bachelor's degree in the arts and sciences on a football scholarship.
The Marketing and Sales Genius of Howard Stern
I doubt that MBA classes are being taught today about the marketing and sales genius of the Howard Stern Show. The reality there is probably more lessons to be learned in listening to two hours of Howard Stern than taking two hours of an MBA class. Who knew you could learn so much about business from a so-called shock jock.
Women in business
I was speaking to someone from overseas the other day and he said he never thought he would see the day when Australia elected a female Prime Minister. His perception of Australia was that our culture was very ‘blokey’. So you would think that the appointment of Prime Minister Julia Gillard was the result of great change, an indication of how successful women have become in the workforce. Think again. In the recently published report by the Equal Opportunity for Women in the Workplace Agency it made clear that the number of female key executive managers and board directors in the ASX 200 has hardly changed over the past eight years. In comparison with New Zealand, the UK, Canada, the US and South Africa, Australia has the lowest percentage of women in the most senior positions. So what exactly is going on?

The John Lewis effect – eat, sleep and breathe your brand values
In a recent speech on resolving the UK’s economic crisis, Deputy Prime Minister Nick Clegg referenced national department store, John Lewis, as an exemplary example of a share scheme which its staff enjoy and as a blueprint the UK would do well in copying. This got me to thinking about the often referenced John Lewis, as not only a fair employer, but also a trusted retail brand and innovator in sales and marketing. Below I have outlined a number of observations that if followed, brands could implement for better internal and external communications.
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