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The Importance of WhistleBlowing
Whistle blowing. While some may view it as “snitching”, others may view it as bravery and a dedication to proper ethics. In this issue of Astronology, we take a look at the importance of whistle blowing, along with the positive and negative benefits from it.

No More Wrong Steps How to Make the Most of Each Step You Take for Your Business
My first call with a new branding client, Janie, a down-to-earth realtor from Atlanta, GA, began like hundreds before, with Janie saying, “After spending 18 months and $12,300 on designing my logo, collateral, and website, I’m not any where close to communicating my business the way I want to. I’m afraid all my decisions to this point have been wrong and I’m afraid to make anymore.”

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Remove Distractions to Ignite Sales Growth – Part 1
The most common thief of sales growth is distraction. Based on my experience, I estimate that on average, employees lose 40% of their time to distractions. This number ranges between 30% and 60%, depending on the company they work for, and can reach as high as 70%, depending on the individual. Distractions can be classified into two types: 1) leadership and organization; and 2) individual-specific. The leadership and organization distractions can be categorized into poor sales support, customer service mishaps, products that do not meet client needs, bad sales management, and poor communications. “Individual-specific” distractions refer to daily mental or situational conditions faced by the salesperson. Part I deals with leadership and organization because these have a more dramatic impact on growth than most companies realize

You Can Make Money With Article Marketing By Following These Tips
A lot of businesses today are turning to article marketing to greatly increase their web presence. However, it can be a bit tricky if you aren't sure of what article marketing is and how it can be used. Initiating such a process within your business's marketing campaign can be quite a trip, one that you need directions like these to prevent mishaps and misunderstandings.

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