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How to Keep Your PR Clients Happy in a Tough Economy
As potential clients struggle with dwindling budgets, PR practitioners must deliver more bang for the buck. This requires walking a fine line to create value for clients without falling into the trap of over-servicing the squeaky wheels.
Are we limited by our view of success?
Given that women are a vital part of our community on so many levels it got me thinking about the definition of success and how often we find ourselves bound by the very narrow paradigms of others' definitions of success.

Other missing in action Related Articles

The Wizard of OZ
Dorothy and the characters are all seeking something from the Wizard that they feel is missing – Heart, Courage, a Brain. All salespeople are on the same kind of journey seeking something they feel they are missing in their sales.
Small Business Tips: Turning Words Into Deeds
Deed is just another name for action. First you need to ensure you have thought and imagined the foundations of your business – getting clear on your products, services and customers. Next you need to have "inked" these thoughts into plans, brochures, web sites and copy. Finally you need to take action. Action is where you put your energy behind your thoughts. There are many sayings around the importance of action "You miss 100% of all shots you fail to take", "You've got to be in it to win it" and "The journey of 1000 miles begins with just one step" are a few of my favourites.

A Call to Action for the Sales Force
Al Gore has become more famous for his call to action against global warming than he ever was as Vice President of the United States. Pope John Paul II was noted for his "stand up for life" call to action. The charities that you support have calls to action that either inspire you or embarass you into giving. Yesterday, Barack Obama included a call to action in his inaugural speech.
Master Your Game: Establishing Your Tactical Game
After establishing your target, it is imperative that you establish a strategy. Here are four factors that have assisted me in executing my strategy: • Taking action • Being focused when in action • Learning from the action and adjusting for the next one • Being persistent.

8 Principals To Live By
Be Organized, have a plan, take action and have a great reason to do it all daily. Are you missing any one of these 8 principles to live by?
The Hidden Power of Questions
Business leaders who know everything and always have a great plan can climb a good distance. But they rarely make it to the top. Why not? What’s missing? Good questions—that’s what’s missing. Or more specifically, a strong questioning strategy.

Action Plan Example
Action plans are fairly common in business, but probably done wrong as often as not. A lot of people do not understand what an action plan is and often mistake it for a COE or Correction Of Errors, not one of my favorite types of documents. Having a good action plan starts with an understanding of what an action plan is and a great action plan example would be a huge help in this. An action plan is a forward looking document and should be addressed as one. When looking at an action plan example one should take this into account. Action plans prevent business gaffs, keep everyone on task and help smooth out operations. In a way they could be considered a mini business plan, though I tend to look at them as a working business plan.
If You Can’t Solve the Problem, Manage It
Managing a contact sport and therefore requires a good deal of action. If your issue not resolvable in the short term, although important, you still know it to specific tasks so you can build momentum for future resolution needs. Once you've determined what you can do based on the steps listed above, it is time to execute. Some form of action to take today, tomorrow, next week, next month and decide. Action regardless of the effect of constant size and take action and you soon into a very manageable situation unresolvable problem that must change.
What You Are Doing To Undermine Your Authority
The session was to begin at 8:30 AM for the executive leadership team. At 8:30 AM we were missing two of the key members and the CEO asked me to wait for them. At 8:45 the CEO got up and went to look for his two team members that were missing. He came back at 9:00 and said, “They’re big boys so let’s get going.”
It Takes More Than Marketing to Attract Big Bucks
Marketing is an action. Action doesn’t create a result. It’s all about what is driving the action. You need to be fully into it before, during and after the action for it to create the impact that you want.
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