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Lesson #2: What’s in a Name? Everything!
When Eastman first began to think about a name for his company, others kept saying to him that he was putting too much energy and effort into it. He was wasting his time, they told him. After all, it was just a name.

Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)

Other misspelled Related Articles

Use the Internets Worst Spellers to Boost Traffic to your Website
If you have ever misspelled "accommodate," or "definitely," or even "license," don't feel bad. These are among some of the most commonly misspelled words in the English language. So how can you turn your own poor spelling habits and those of your online target audience to your advantage? Follow the seven-step plan below and use the Internet's worst spellers to your advantage today.
Your Writing Speaks- How to Make a Good First Impression
Have you ever received a resume with a typo or seen an ad with a misspelled word? What sort of impression did those errors make? The first impression prospects and clients have of your business is the most critical. If that impression is a poor one, it could be the end of a potential lucrative business relationship. You don’t have to be a language expert to improve your prose. This article will give you some quick and easy tips to get you started writing with ease.

Facts About Oprah Winfrey
Here are a few facts about Oprah Winfrey that a lot of people do not know. The pontiff of daytime TV, publishing and media in general is an open book more or less. She leads by example and her life story is a testament to determination and overcoming the odds. Oprah was born girl on January 29, 1954 in Kosciusko, Mississippi and was named Orpah Gail Winfrey. Her name was mispronounced as “Oprah” so many times and misspelled as such that eventually it stuck. The name "Orpah" remained on her birth certificate, but she eventually became known as "Oprah”.
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