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The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

The Top 10 Common Pricing Mistakes Most Companies Make
Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of innovative technologies. However, the incremental benefits from these important activities are diminishing, and companies need to look at other areas to improve their business results. Savvy companies are implementing price optimization schemes and focusing on building their organization to serve their most profitable customers.

Sales Force Alignment with Market Strategies
Most companies differentiate between inside and outside sales; domestic and international sales; products and services; equipment and consumables, etc. But if you are into breaking down processes, approaches, market strategies and positioning, there is more to it than these obvious differentiators...
The Seven Deadly Sins of Public Relations
How to avoid the most common PR mistakes

Other mistakes companies Related Articles

Mistakes
No one likes making mistakes, but everyone makes their share of them. Fortunately, if we are alert we can learn from the mistakes of others, and not have to make them ourselves. Here are some common promotional product mistakes that people make.

The 5 Most Common Marketing Mistakes and How to Avoid Them
In marketing, like most things in life, success comes only after making mistakes…lots of them. I’ve sure made my fair share of mistakes, and I’ve also learned from others’ mistakes in the market. So, pull up a chair and learn from our mistakes, so you won’t make them.

The Top Ten Stupid Ways to Hinder Market Adoption
Here’s a compilation of silly and stupid ways companies are hindering adoption of their products and services. I must admit, some of the companies that I’ve invested in have made these mistakes—in fact, that’s why I know these mistakes are (a) silly; (b) stupid; and (c) hinder adoption.
How startup businesses sabotage their success
I work with many startup companies and I see the mistakes they make that sabotage their businesses every single day. Here is a list of the top 5 mistakes...
Top 15 Franchise Mistakes While Franchising In India.
Over the years franchising in India has traveled through many industries and segments and companies have tirelessly used this model to expand their businesses in India.What are the learning's? Where have a few of them faltered and why have some succeeded and some failed.What is common amongst the failure and success is the most commonly done mistakes.A few franchisers have learnt quickly and have moved fast to rectify them, the others could not whilst the smarter ones who learnt from the failures of others ensured they did not commit these costly franchise mistakes.They used professional franchise consultants or senior industry veterans who carefully crafted strategies around which they ensured that these mistakes were minimized. So what are these mistakes that franchiser must avoid? Here we go.....
Three Common Marketing Mistakes
All businesses make marketing mistakes. By identifying some of the most common mistakes, you will be more likely to avoid these mistakes in your business.
Three Interviewing Mistakes - And How To Avoid Them
Over the years, I've looked at thousands of resumes and interviewed thousands of sales reps. In fact, right now, I'm recruiting for several companies, and I'm amazed by how sales reps keep making basic, horrible mistakes that often times immediately disqualify them for any chance at landing a position. Often times, these mistakes even prevent them from getting an interview!

Mistakes Startups Should Avoid
Mistakes can be very costly. Averting those mistakes is the first step to success. Below is a list of typical mistakes startups & businesses make.

7 New Business Mistakes Agencies Make
Recently I wrote about mistakes clients make during the new business process. I want to take a look at mistakes agencies make -- these are mistakes we try to avoid, but we've made them, too.

Do You Know Who You Are Hiring?
Hiring mistakes are one of the costliest mistakes a company faces, and sometimes the most difficult to undo. Many companies claim they have a process for hiring, but if so, why is hiring the right person one of their biggest challenges? How often has a candidate appeared like Tom Cruise and end up like Rodney Dangerfield?
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