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Mobile TV\'s Messed-Up Marketing
For reasons unbeknownst to me (okay, almost certainly hoping I'd say nice things about their phone and service), Sprint bestowed on me a freebie phone some time back, as well as a full-service package of voice, video, and data. I've cheerfully taken advantage of having a second mobile phone -- it comes in useful when in the car on long conference calls and needing to order take-out pizza -- but I have to confess that one aspect of it has surprised me.
TV Isn’t a Contact Sport
You've probably spent a lot of time in front of the TV recently...Super Bowl, Olympics, American Idol. Next up Futbol's World Cup...now there's going to be a series everyone watches. You've seen your share of pretty good to decent to OMG ads as well. Ah there's the rub. You only looked. You didn't interact with them. You know watch the ad and jump online to visit their web site, tweet your friends, go to their Facebook friends page, visit their YouTube ads. No you sat there. You watched, had some liquid refreshments, popcorn/chips/whatever and waited for the next play/event to take place. If you watched in a pub you high-fived six/seven folks and ordered another round. Again not the interactivity advertisers were hoping for. Maybe they're expecting too much of us...ya think???

Other mobile tv Related Articles

Mobile Giving - Making it Work for Your Nonprofit
The mobile phone revolution has given birth to a new form of giving, known as Mobile Giving. Mobile technology is making giving a simple and swift process. The primary target audience for this form of giving is the younger generation that uses mobile phones extensively, and relies on them for a variety of activities.
7 Tips For Going Mobile Today That Anyone Can Do
Anyone, anywhere can do these tips TODAY to provide mobile content. With more and more 3G, 4G, iPhone, SmartPhone, iPad buyers everyday, what are you doing to provide mobile content? From a mobile infastructure specialist, here are some free tips that you can do NOW to provide mobile content.

Mobile Call Forwarding
Mobile call forwarding immadiately routes your inbound mobile telephone calls to whatever number you choose. Use mobile call forwarding to keep your cell phone answered 24 hours a day.

Mobile Explosion: 3 Tipping Points
As usual, times are changing. But there is one change that is about to reach its inflection point: mobile computing. New research shows we're about to reach critical mass on several mega-trends. So as a follow up to our post on Mobile Marketing 101, here's an update on 3 mobile milestones coming up...
Mobile Apps Are Only a Pit Stop for the Business Owner in the New Economy
Mobile applications have redefined the user experience, suggests Mike Farrell with aspenIbiz. Read this short post as it highlights that mobile apps are only a pit stop in the evolution of the mobile platform so you can find your leads and customers to market and serve them no matter where they are in The New Economy.

Wallet in your phone – Unbelievable but true
Google Wallet is a mobile application developed by Google to facilitate payments through mobile phone. This information was broadcast in May through Google top-officials. Professionals at Google+ or G+ have penetrated deep into the mobile payment trends and created an infographic to understand the concept of mobile commerce as defined by experts and analysts including what will happen with near field communication (NFC).

Best practices for Mobile Application development
As per Wikipedia, "Mobile application development is the process by which application software is developed for small low-power handheld devices such as personal digital assistants, enterprise digital assistants or mobile phones." A mobile software or application is a term used to describe software that runs on smartphones and mobile phones and are designed to educate, entertain, or help users in their daily lives.
5 Essential Features of Your Mobile Web Site
Fifty million people in the United States own a smartphone. Mobile devices are definitely changing the way we view and interact with information. What do you need to consider as you design your mobile site and your mobile experience for your site visitors? Here are the 5 essential features that every mobile web site needs:
Effective Mobile Advertising Campaign
A mobile advertising network is the promotion of a product through mobile network. This can be service or soft skills or any other activity or a product, but selling through the mobile network is different from even internet marketing.

Mobile Web Design
With the sudden increase in the use of the Mobile Web, a completely new market of Web Design has evolved, bringing with it, subtle differences between the mobile websites and the standard ones. All major companies nowadays have their own mobile website; a necessary precaution, so that they don’t lose out on extra business.
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