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Book Review: Waiting For Your Cat To Bark?
The subtitle of this book (”Persuading Customers When They Ignore Marketing”) gives a hint about its purpose: how to appeal to your prospective customers. While the book can be enjoyed by any small business owner, the information is a bit more sophisticated than the usual “here’s some simple ways to improve your business’ marketing”.

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Book Review -- The Qualcomm Equation
The Qualcomm Equation: How a Fledgling Company Forged a New Path to Big Profits and Market – Dave Mock, AMACOM (American Management Association), www.amacom.com, March, 2005, 266 pages, $25.00

The Qualcomm Equation: How a Fledgling Company Forged a New Path to Big Profits and Market
Book review -- The Qualcomm Equation: How a Fledgling Company Forged a New Path to Big Profits and Market – Dave Mock, AMACOM (American Management Association), www.amacom.com, March, 2005, 266 pages, $25.00

My take on Mac/Life’s GameDock concept
Mac/Life has proposed an Apple game console idea that’s ingenious. It’s dubbed the GameDock (go here for the mock-up). And I’d like to steal, er, borrow Mac/Life’s concept and make it more Mac-centric.

Changing the Face of Personal Communications
It's almost impossible to go out and buy a plain old mobile phone anymore. We threw tons of features/capabilities on them. We changed them from utilitarian to dress accessories...statements of who we are and our importance. But it took the guy on Infinity Circle to really change the keypad and screen. Oh sure the iPhone is sleek and incorporates so many service capabilities (wonder why your cellphone bill got HUGE?). At Apple's WWDC (developer's conference)Steve will once again strolled onto the stage with a clean black mock turtle on and show us his next insanely great offerings. Including the 3G iPhone (probably). Neat thing is that all of his offerings -- even those that stumble -- will all

Calling All Baby Boomers: New Report Provides Guide to Investing in Volatile Markets
"Baby Boomer Investing 101" Details Mock Portfolio, Value Investing Strategies and More

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