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mohan murjani Tagged Articles
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India tells foreign luxury brands to wait a decade
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| With local partners pulling out as franchisees of international luxury brands, and a non-luxe label being the only one to arrive in India this year, we find out if the biggest names in luxury failed at mapping the Indian buyer's mind
What does the manner in which Indians shop in 2009 have to do with Brahmanism, a system dating back thousands of years? Everything, someone would argue. Indians are a peculiar breed, victims of centuries-old socio-economic oppression. Where each of us is pinned on the social matrix is revealed by our last name or even a stray twist in accent. Money, or the display of it can rarely manage to unsettle the hierarchy. At least, not in a hurry. |
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