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Lesson #4: Break The Mold
Hershey didn’t do things the way they had always been done before. He didn’t accept old methods, stale ideas or out-of-date techniques. Instead, Hershey used his imagination to innovate, take his company in new directions and break the molds of the past. It was this characteristic of Hershey’s, and his understanding that attainable rewards required him to take some prudent risks, that drove him to success.

Descriptive Stories Sell on More than One Level
Perhaps you've heard or been taught that sharing Features, Advantages and Benefits (FAB) is a more effective approach than just feature dumping on our prospective customers. But do we effectively do that in our sales conversations? Let me share a simple experience where a young shoe salesman (Joseph) did this very well.

Lessons from The Breakfast Club
Have you ever tried to look better on the outside than you were feeling on the inside? Do you ever abandon your truth to please others? If you weren’t afraid of losing someone’s approval, acceptance, or love, if you didn’t feel that you had to choose between abandoning yourself or being abandoned by someone else, wouldn’t you be authentic all the time with everyone? Wouldn’t you stand up for yourself more? Whenever I am challenged to please others at the expense of being real, I think about Anais Nin’s eloquent quote, “And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.”

Other molds Related Articles

Lesson #4: Break The Mold
Hershey didn’t do things the way they had always been done before. He didn’t accept old methods, stale ideas or out-of-date techniques. Instead, Hershey used his imagination to innovate, take his company in new directions and break the molds of the past. It was this characteristic of Hershey’s, and his understanding that attainable rewards required him to take some prudent risks, that drove him to success.

A Dirty Little 4-Letter Word: MOLD
Mold growth is encouraged by warm and humid conditions. If you find it outdoors, it is likely in shady, damp areas where leaves or other vegetation in decomposing. Indoors molds can be found where humidity levels are high, such as basements or showers.
Eradicating Mold Issues On Your Next Property
Many have made the mistake of trying to paint over molds only to find out that the water in latex paints only revives the organisms and it soon reappears through the new paint. The solution is a 10:1 bleach and water solution applied over any possible affected areas. Spray application is best. Before painting, though, all surfaces should be at a fairly neutral PH level. This means that you will want to rinse all bleached surfaces so as to get an acceptable substrate for paint. I generally treat with bleach prior to the standard pressure washing.
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