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Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.

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10 Tips to Keep Your Mobile Office Ready for "On the Go"
If you work in an industry that requires you to work out of your vehicle, make sure you can find what you need in a flash. There are many mobile work centers available to purchase, or you can simply use zip lock bags and store pens, stapler, paper clips -- whatever you need to do work on the road. Here are 10 tips to keep your mobile office ready for "On the Go."
New Years Resolution: Do it with a difference in 2009
Year after year we sit down with our special New Year notebooks, a bunch of coloured pens, and we start our list of resolutions, which seem to be surprisingly familiar.
From Staplers To Sticky Notes: Why Desktop Items Make Sense As Proomtional Products
How can you position your company’s name and contact information where it will be seen many times every working day, just where it matters most? Desktop imprinted products might be your answer. When you give useful desktop items, such as pens and memo clips, to your potential customers, you’re ensuring that they’ll see your company name many times throughout their business week. Colorful imprinted products, such as sticky notes, brighten up the desktop “landscape” and create a cheerful, positive association with your business in the customer’s mind.

Five Ways Hispanic Business Owners Can Boost Sales with Promotional Products
Let's face it. In today's world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obnoxious. Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products
Cheap Promotional Products
In these tough economic times businesses are cutting back on their marketing budget and many are deciding not to spend on promotional products; what they really should be doing is re-evaluating the promotional products they are purchasing. There is a huge range of cheap promotional products such as pens or magnets that can make a big impact as part of your marketing campaign.
Promotional Products – not limited to businesses alone
Promotional Products – not limited to businesses alone Promo products is generally brings to mind small giveaway items like pens, calendars, t-shirts offered to lure customers during trade shows, special business events, holidays; which are meant to promote visibility and recognition of a particular brand. The underlying purpose is to say thanks to the loyal customers and express appreciation towards them for being the drivers of the success of business. Undoubtedly, if the gift is creative and comes at an opportune time; it is valued and remembered by the receiver; hence fulfilling the very goal of offering it.

G is for Gizmos
One question that I often get asked is “Should I buy some promotional products for my business?” By this, people mean should they buy pens, car stickers, calendars, t-shirts and so on. The theory behind is that these items will be used by people and will remind people of the business every time they look at them. My argument on the other hand goes like this. It’s all very well buying these items, but as they can be very expensive, it depends what you’re going to use them for.

Send workers home to boost productivity
No, I'm not talking about getting rid of the deadwood, I'm talking about telecommuting and a virtual workforce. Think about it. Fewer bodies, less space, lower rent. What else don't you need? Well, electricity, heat, air conditioning, water, paper, phone, fax, copier, pens, notepads...you get the idea. It's time to cross that chasm and send your people home! Let's get your staff working remotely and watch your margins AND productivity soar!
Tape Measures are your Best Friends for Advertising:
Some promotional items can get boring and repetitive at times. However, promotional tape measure gives you the needed out of the box and fresh new touch to your ad campaign. It is a new addition to the promotional brigade. Ordinary promotional items include key rings, mugs, pens, diaries, calendars and conference badge holders. These promotional techniques are being used repeatedly and have reached a point of saturation. They even fail to stimulate any response from old as well as prospective clients.

Inspiring Local Success - June 2011
You know all those gizmos, gadgets, and pens, i.e. “promotional products,” you’re bombarded with advertisements for at your business? Maybe you’ve been tempted to order 1000 cheap pens just to have your name on something? Maybe you gave in to temptation and you now have a box full of stuff sitting in the closet right now. Promotional products can be a great marketing tool… if you have a plan. Consider these questions:
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