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This President Is On Track To Double Sales
How often do business owners express frustration about an area of their business that appears to be blocking accomplishment of a key goal? Mr. Mario Lapointe, president of SMT-ASSY, a Montreal firm that services the electronic industry felt just that way, although he was very positive about the long-term prospects for his business even considering the increased competition from Asia. Mr. Lapointe decided to work with me to take his business to the next level, which in his words was to double sales within 12 to 24 months.

Other montreal firm Related Articles

7 steps To a Great Interview
Stan Tucker brought his client into my Montreal office to learn about a new tax-saving concept. After the meeting, Stan returned to my office and said “You impressed him. He called you a brilliant conversationalist.”

This President Is On Track To Double Sales
How often do business owners express frustration about an area of their business that appears to be blocking accomplishment of a key goal? Mr. Mario Lapointe, president of SMT-ASSY, a Montreal firm that services the electronic industry felt just that way, although he was very positive about the long-term prospects for his business even considering the increased competition from Asia. Mr. Lapointe decided to work with me to take his business to the next level, which in his words was to double sales within 12 to 24 months.

GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

On the Lighter Side
What a tough year. I am sure most of you are glad it is over. The recession has had an impact on every one of us. But, now is the time to look back and be grateful; grateful for who you are and who you want to become. December, unlike years of the past was very busy for me. This is only because in prior years I always took the month of December off. This year due to the tough economy that just didn't seem like a good option. So, I spent time in Cleveland, Dallas, Tampa and Montreal. I froze in Cleveland & Montreal, didn't take a coat to Dallas and should have and I went to Tampa during Florida's coldest temperatures in years. Over the holidays Tracy and I visited friends in South Carolina and got to see a calf born on a cattle ranch and took our dog to the ocean. (It was way to cold to even consider swimming.)

The CPAs' Fundamental Principles of Marketing
Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms.
How to Socially Intelligent Interact with People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.

How to Read and Influence People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.

Legal Marketing: Your logo, a visual foundation for your firm
Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.
Legal Marketing: Create a Label for you firm
Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base.

Which Client Are You?
Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future. Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.

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