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mop Tagged Articles
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It's the Little Things!
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| The next time we start cutting price to match the competition, slimming services to make up for the lost margin - maybe we should think again. |
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The Law of being left behind
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| The Law of being left behind, suggests that if someone else buys a products or service, it must be valuable enough to buy for ourselves. This belief transforms into a subconscious need to acquire the product or service, simply because someone else has it. And when you get a group of likeminded people together in a buying environment, all it ever takes is one person to buy to set 'The Law of being left behind' in motion. The converse is also true, if not one person puts their hand up to buy - no one else in the group will buy. Why? There is no leader, the pack isn't moving in any particular direction, therefore there is no need to move - the safest move is no move at all. |
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The creativity/business conundrum
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| The concept of creativity is an abstract one, at best. The dictionary tells you that when you ask for creativity, you can expect to see “the ability to use the imagination to develop new and original ideas or things, especially in an artistic context.” This is all well and good if you’re in the market for something astonishing to frame and hang on your wall, but in the context of business design it falls somewhat short of adequate. |
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