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Go to MoSCoW and improve your marketing Copy
All requirements are important, but they are prioritized to deliver the greatest and most immediate business benefits early. Developers will initially try to deliver all the M, S and C requirements but the S and C requirements will be the first to go if the delivery timescale looks threatened. The plain English meaning of the MoSCoW words has value in getting customers to understand what they are doing during prioritization in a way that other ways of attaching priority, like high, medium and low, do not.

Business Working with Paranoid People by Valerie Orsoni
If I say: * Work place paranoia * Control freakiness * Aggressiveness * Lack of trust * Refusal to change * Distorted perspective * Intellectual rigidity ...does it ring a bell? These are but a few symptoms of what I call “workplace paranoia”. As we grow in our working environment we are “doomed” to one day be confronted by such paranoid people. Whether it is your boss, your partner, your employee or your assistant, their problematic behavior will inevitably impact yours.

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Go to MoSCoW and improve your marketing Copy
All requirements are important, but they are prioritized to deliver the greatest and most immediate business benefits early. Developers will initially try to deliver all the M, S and C requirements but the S and C requirements will be the first to go if the delivery timescale looks threatened. The plain English meaning of the MoSCoW words has value in getting customers to understand what they are doing during prioritization in a way that other ways of attaching priority, like high, medium and low, do not.

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