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There aren’t any more where that came from
Well, it has been quite some time. I apologize for my absence. The thing is I’ve been working on my book, Awakening the Entrepreneur Within and I just, last night, wrote the last two words of it… The End!

Hard Work Never Made anyone Rich!
The Lessons I learnt from a Fallen Tree. What are the two most valuable resources in your business?
August 2006 Interview with Russian Business Magazine
In this interview with a Russian business magazine, Stanley Moss talks about nation branding, how the USA brands itself, the role of the arts in effective branding, and the single concept by which Russian business can broaden its influence in world markets.

Other moss Related Articles

2006 Global Brand Trends letter
A yearly letter Stanley Moss authors discussing last year's topics and looking ahead to critical areas of brand discussion for the coming year.
2007 Global Brand Trends letter
A yearly letter Stanley Moss authors discussing last year's hot topics, and looking ahead to the next year in the brand discipline. This year Stanley looks into nation branding and "Borat", Mediology, Personal Branding, and branded conflicts. A must-read for practitioners and students.
Luxury in 2007
In this short article, Stanley Moss tracks the evolution of luxury brands, and how they relate to current market conditions.
August 2006 Interview with Russian Business Magazine
In this interview with a Russian business magazine, Stanley Moss talks about nation branding, how the USA brands itself, the role of the arts in effective branding, and the single concept by which Russian business can broaden its influence in world markets.

Calvin Klein Ads
If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline “Nothing comes between me and my Calvins,” Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York City’s Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume.

2008 Global Brand Trends letter
A yearly letter authored by Stanley Moss, reviewing the state of international branding. This year's letter addresses sustainability, CSR, place branding, social networking, the cult of celebrity, the luxury category, measurement. The letter concludes with different points of view on the question "What is a brand?"
2009 Global Brand Trends letter
In 2009’s letter, brand guru Stanley Moss muses about the state of branding during an economic crisis, accountability and outcome, the study of failure and obsolescence, green branding, the luxury category, brands in the BRIC nations and quiet brands. There’s a brief section on new terminology. The letter ends with new thoughts in answer to the question, “What is a brand?”
Demythologizing the McElroy Memo
In the canon of English-language writings on brands and brand management, few documents possess the stature of the legendary McElroy Memorandum known as "Brand Man". In this article, Stanley Moss offers an analysis of McElroy's narrow focus, how brands have grown up around the memo, and how marketing is now simply a fractional part of branding.
2010 Global Brand Trends Letter
In his yearly overview, Stanley Moss considers international branding, emerging economies, the luxury category, innovation and co-creation, new vocabularies, cultural trends, new vocabularies and the cult of celebrity. The letter ends with a group of interdisciplinary professionals answering the question, "What is a brand?"

Blocks to Customer Focus
Despite all the proclamations, catchy advertising slogans, and customer service publicity, service levels have improved only marginally in the last few years. As Harvard Business School professor, Rosabeth Moss Kanter, puts it "Despite the recent media coronation of King Customer, many customers will remain commoners... most businesses today say that they serve customers. In reality, they serve themselves."
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