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motorcycle dealer Tagged Articles
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Cycle City declares bankruptcy
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| A lot of bargain hunters were picking up deals. I noticed one of the owners behind the parts counter dispensing friendly advice to a customer. At least he didn't seem bitter about his failed business venture.
While browsing about the store I heard at least one person comment on the bankruptcy that “it was a sign of the times.” I couldn't help but wonder what this bankruptcy might be really a sign of. |
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Other motorcycle dealer Related Articles
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What Counts Most
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| You'd think investors would rate superior performance as the most important factor in choosing an investment dealer. |
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Are you Untouchable
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| In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China. |
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CONSUMERISM
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| LET THE DEALER BEWARE |
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Using the web to drive sales
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| This article is a short but illuminating example of how a car dealer has used Google to their advantage. |
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Dealer Incentive Programs
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| You hear about them on the television all the time, mostly with cars, but not always. Still, what is a dealer incentive program and how could one possibly benefit you? To be perfectly honest, and I can be because I'm not selling you anything (wink) the term dealer incentive program is a little more broad than getting cash or prizes for buying something.
In a very real sense a dealer incentive program can bolster sales, reduce sales costs, reward loyalty to your brand and help launch new products. From a pretty simplistic standpoint, let's look at all four of these.
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It’s So Hard When Contemplated In Advance And So Easy When You Do It
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| I heard this phrase at about 75 minutes into my run this morning. It’s from Zen and the Art of Motorcycle Maintenance, a book I’ve read a half dozen times over the years. I decided to listen to it on my iPhone while training for an upcoming marathon, just to see what different things I’d pick up from listening to it read to me rather than reading it myself. |
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Who Should You Use to Raise Your Capital?
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| Caution! It may be illegal to compensate a non-licensed broker/dealer. |
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Social media case study: The Motorcycle Industry Association
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| Social media agency FreshNetworks has been helping The Motorcycle Industry Association to use social media to encourage new motorcyclists to take to the road by taking advantage of a Free Ride scheme they set up with their suppliers. |
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The “Bounce-Back Kid”
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| He died three times on the way to the hospital after a head-on collision on his motorcycle caused by a car abruptly turning into his lane. I’m talking about a remarkable young man named Billy Wright, but I’m getting ahead of the story. |
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Improve Channel Partner Performance - How to Engage and Collaborate With Partners to Improve ROI
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| Manufacturers, in their quest to increase the brand loyalty and mind share of dealer employees, look for ways to increase dealer engagement and collaboration. Engagement is the employee's positive emotional attachment to the organization. Collaboration is the ability of the dealer employee to interact with both manufacturer and other dealers for problem solving and best practices ideas. If you can do a better job of engaging and collaborating with your dealers, they will do a better job representing your brand and selling your product, increasing your return on investment (ROI). |
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