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Lesson #5: From Sight to Sound, Create a Signature Brand
It has been described as a “throaty pounding and off-centered drumming beat,” but everyone who owns a Harley-Davidson motorcycle knows what it is to hear one. In fact, the adept ear can pick a Harley out of a crowd before the eyes are even able to see it; every bike the company produces sounds the same when you turn the keys, and yet completely different from any other bike manufacturer. Attaching a unique sound to Harley-Davidson engines was just one of many deliberate steps the company’s four founders took to build a strong brand and a loyal following.

Other motorcycle enthusiasts Related Articles

Tom Peters - Sales Excellence
"Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but to skid across the line broadside, thoroughly used up, worn out, leaking oil, shouting ‘GERONIMO!' "-Bill McKenna, professional motorcycle racer Tom applied it to business but think of the implications if you can drive this message home to your sales force! My comments follow each one of his one liners.
Workplace Heists
Seated in the courtyard of a sports bar during a playoff game in the home city of one of the teams, it was an energetic crowd that Sunday. While we'd come for a quick bite to eat, we caught a glimpse of a play now and then as home-team enthusiasts roared their approval during the first half.

It’s So Hard When Contemplated In Advance And So Easy When You Do It
I heard this phrase at about 75 minutes into my run this morning. It’s from Zen and the Art of Motorcycle Maintenance, a book I’ve read a half dozen times over the years. I decided to listen to it on my iPhone while training for an upcoming marathon, just to see what different things I’d pick up from listening to it read to me rather than reading it myself.
'How do you explain NLP to others?'
Here's a straightforward, practical and easy-to-digest way of explaining what NLP is, at its core. This description has been used very successfully by NLP enthusiasts with many, many skeptics around the world. Enjoy!
Apr 14 2010 Making Opportunities And Not Waiting Is One Step Close To Your Startup
When it comes to startups it is important that you have a killer idea to get the word going. Now, you just can't spring up and yell I can create a device that will take you to Andromeda and vanish. It might trigger a few enthusiasts but your disappearance and no methodology to put this to practice would have people call you stupid. Seriously, you don't have to doubt that at all. I have many ideas to talk about, many that can be implemented and yet putting them to practice can be difficult for many reasons and the major one is a business model...
Social media case study: The Motorcycle Industry Association
Social media agency FreshNetworks has been helping The Motorcycle Industry Association to use social media to encourage new motorcyclists to take to the road by taking advantage of a Free Ride scheme they set up with their suppliers.
The “Bounce-Back Kid”
He died three times on the way to the hospital after a head-on collision on his motorcycle caused by a car abruptly turning into his lane. I’m talking about a remarkable young man named Billy Wright, but I’m getting ahead of the story.
Chasing Google's Ranking Algorithm
It is apparent that the one thing SEO enthusiasts around the world is what will happen when Google finally updates their PR or announces new changes in their algorithm. It's always doom and gloom for most but for a small handful of guys like me, we're always happily anticipating the updates without any fear.
What IS Social Networking and why is it so beneficial for Marketers?
We now live in an age when everybody talks about Social Media and Social Networks and Social Marketing, but what IS social networking? And what makes it so attractive to home business enthusiasts and Internet Marketers? Here is the simple answer...
Riding into Risk - Only In My Mind!
Many years later after having my children and long after the risk taking years – I re-learned to ride a motorcycle. Only this time the bike was 3 times the size and weighed in at about 487 lbs. I learned not only how to ride it safely by taking a course – but also learned how to lift it – in case I ever fell or dropped it. (which I did a few times!) I rode for four years before we moved and sold the bike. Three years went by before we decided to get another motorcycle.

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