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Lesson #5: From Sight to Sound, Create a Signature Brand
It has been described as a “throaty pounding and off-centered drumming beat,” but everyone who owns a Harley-Davidson motorcycle knows what it is to hear one. In fact, the adept ear can pick a Harley out of a crowd before the eyes are even able to see it; every bike the company produces sounds the same when you turn the keys, and yet completely different from any other bike manufacturer. Attaching a unique sound to Harley-Davidson engines was just one of many deliberate steps the company’s four founders took to build a strong brand and a loyal following.

Other motorcycle magazine Related Articles

Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.
It’s So Hard When Contemplated In Advance And So Easy When You Do It
I heard this phrase at about 75 minutes into my run this morning. It’s from Zen and the Art of Motorcycle Maintenance, a book I’ve read a half dozen times over the years. I decided to listen to it on my iPhone while training for an upcoming marathon, just to see what different things I’d pick up from listening to it read to me rather than reading it myself.
Subway ranked No 1 Global Franchise Opportunity
Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year.
The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Social media case study: The Motorcycle Industry Association
Social media agency FreshNetworks has been helping The Motorcycle Industry Association to use social media to encourage new motorcyclists to take to the road by taking advantage of a Free Ride scheme they set up with their suppliers.
The “Bounce-Back Kid”
He died three times on the way to the hospital after a head-on collision on his motorcycle caused by a car abruptly turning into his lane. I’m talking about a remarkable young man named Billy Wright, but I’m getting ahead of the story.
Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

Riding into Risk - Only In My Mind!
Many years later after having my children and long after the risk taking years – I re-learned to ride a motorcycle. Only this time the bike was 3 times the size and weighed in at about 487 lbs. I learned not only how to ride it safely by taking a course – but also learned how to lift it – in case I ever fell or dropped it. (which I did a few times!) I rode for four years before we moved and sold the bike. Three years went by before we decided to get another motorcycle.

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