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Is Your Mission Statement Written by Dilbert
There’s no more painful corporate ritual than the every-few-years mission statement revision. Here’s where a group of well-meaning people gather for several meetings, markers in hand, to torturously wordsmith themselves into agreement. Does this mission statement typically fire up everyone? Does it fire up anyone? The employees take the t-shirts home to their kids. The gold frames will be filed, roundly. There is no pulse-quickening. Instead, employees, customers, suppliers – everyone except execs and the authors themselves -- see the mission statement as vague, irrelevant, and disconnected from real work. The corporate Ginsu won’t even cut a tomato.

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