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mousetrap Tagged Articles



Mine for Gold in the Right Places
“Where are my customers?”…“Why isn’t my usual advertising working?”… “What can I do to turn this around?” These are among the questions being asked as many businesses face a falloff in the number of customers. It is no secret that many companies struggling these days. There may be reasons related to the economy, but I am convinced it’s also because many businesses are looking for customers in the wrong places.

Motivational Mousetraps
Sometimes when Leaders attempt to motivate people, they go about it in ways that are not very effective. This article explains the mousetrap when leaders attempt to motivate others.

Other mousetrap Related Articles

Joint Venture Experts Use The Tools
Imagine a plumber that arrives at your house with a mousetrap, two radial tires and a tennis racket. Wrong tools. Probably won’t get pipe fixed. Yet some of us are not using tools that are readily available. Here’s some you can use to ensure your success.
The Next Big Thing: Building an Industry instead of a Single Product (or Service).
Sometimes we all fall into the trap of building a better mousetrap: a “thing” or a single “service” we hope people will beat a path to our door to discover. All too often, however, the result is that we spend lots of time, money and energy only to find the consumer really didn’t want our hot idea. This process although entrepreneurial, is a path to frustration and a pattern from which to break free.
Entrepreneurs, Advertising – You Need It More Than Ever Now
It’s a recession and now more than ever, you need more sales and to make your existing sales strategy more effective. Even in great times the key to business success, depends on how and where you advertise as well as the effectiveness of those adverts. If you don’t tell people about your “better mousetrap” then they won’t buy it. In a recession it is more important that people know about you and your products so don’t cut down on your advertising whatever you do. So if you don’t cut down then you need to make it more efficient. Here’s how.
The Marketing Secret That Will Determine the Success Or Failure of Your Business
You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap.
THE MOUSETRAP FALLACY
There are 3 big areas in which the Mousetrap logic does not stand up to scrutiny. It is easy for start up business people to get blinded by their new product and business, as they have worked hard to get it to where it is today and they believe in it, so by default they believe that everyone else should feel the same way, unfortunately they seldom do.

Motivational Mousetraps
Sometimes when Leaders attempt to motivate people, they go about it in ways that are not very effective. This article explains the mousetrap when leaders attempt to motivate others.

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