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Connect With Customers & Prospects on THEIR Terms to Increase Sales
Are you really speaking to your customers in ways that connect them to your products and servcies? Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients? If you haven’t done this lately, take a moment to consider your customers. It’s super important. Your marketing content should be all about what your product or service will do for the consumer. One of the most common mistakes made in marketing, advertising and promotional materials is not focusing on the features and benefits of a product or service and HOW they directly benefit your core audience or target market.

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Fred Smith Has Lift-Off: The Beginnings of Federal Express
“By the early '70s when I'd gotten out of the service it was very clear that this new society was coming in earnest,” recalls Smith. “And so, at that point I said, ‘What the hell, let's try to put it together.’” After leaving the U.S. Marine Corps, Smith purchased a controlling interest in Ark Aviation Sales, a company that focused on aircraft maintenance. This was the first step towards realizing his goal of what would soon become Federal Express.

Lesson #1: Be Willing To Roll the Dice
“In retrospect it was ridiculous to try to put this system together,” says Smith, “which required so much up front money, and required changing a lot of government regulations, but I didn't know that at the time…I didn't know that I couldn't do this.”
Lesson #2: Never Stop Putting Up A Fight
“I was very committed to the people that had signed on with me and if we were going to go down, we were going to go down with a fight,” says Smith. “It wasn't going to be because I checked out and didn't finish it out.”
Father of the Overnight Delivery Business: How Smith Revolutionized an Industry
“I would like to sit down some time and put a few thoughts down on paper,” says Smith. “I've got a few observations that might be useful for someone. It'd be fun for me to do it, and I intend to at some point. Other than that, I enjoy my family, enjoy the business and get to see a lot of the world, so I have no complaints.”
Fred Smith Quotes
Fred Smith Quotes
Chris Gardner Story
When you first hear the Chris Gardner story, you might think you were hearing the storyline of a Hollywood movie. In fact, the Chris Gardner story was so real that it was turned into a movie, the recently released “The Pursuit of Happyness” starring Will Smith and his real-life son Jaden Smith. But, before becoming the subject of a major motion picture, the Chris Gardner story was one of uncertainty and insecurity.

Extreme Value Theory and Jeff Smith
There is a intriguing story in today's San Diego paper about one Jeff Smith, a resident of Escondido, California. His house was about two miles from the further advance of the recent wildfires here -- and it was gutted by fire.
BE HERE, NOW - Being present as facilitator
Someone unexpectedly decides to leave a group. Not an unusual occurrence, but one which John Gloster-Smith uses to explore the qualities of awareness and presence that are fundamental to his style of group facilitation.
The most important thing to know about your strategic plan.
As part of the product development process for RapidInfluence we had numerous sessions with individuals both inside and outside of our target market. The purpose of these discussions were to work through the premises of our Strategic Planning Manifesto and to preview the first version of our product. One of the more insightful sessions we had was with Ian Smith of Portfolio Partnership and the author of The Smith Report, a must read for growth companies. In our session we discussed the need for companies to create strategic plans and more importantly to implement them. During our discussion, Ian rightly pointed out that success in strategic plan implementation was largely dependent on knowing what the status of various action items are within the strategic plan.
How to...launch a successful business
Mark Smith and Nick Beeny think they have hit on a winning business formula - a website designed to tell people how to do just about anything. How did they set it up and where do they see it going?
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