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The Cookie Connoisseur: The Early Years of Debbi Fields
“I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream.

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Other mrs fields cookies Related Articles

The Cookie Connoisseur: The Early Years of Debbi Fields
“I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream.

Cooking Up a Storm: Fields Opens Up Shop
After realizing how unsatisfied with her life she had become, Fields decided something needed to change. And, she knew instantly what it was. “In that room, that evening, I made a decision that I was going to go into the cookie business,” says Fields, “that that was my calling, that that was what I could do best.”
Lesson #3: Let Your Customers Try and Buy Your Product
“I learned how important what I call ‘try and buy’ was,” says Fields. “I didn’t want to advertise and say my cookies are the world’s best. It would be presumptuous of me to say that. Instead I wanted people to actually experience the product, try the product, and if they thought it was worthy, if they liked it, then they could buy it.”

Lesson #5: Stop Doing What is Not Working
When Fields opened up her very first store, she was excited. She had finally created a solid business plan and found a banker that believed in her. On the store’s first day of business, Fields’ husband questioned her about her long-term financial objectives, but Fields was so excited to finally be in business, she dismissed him. “Oh my gosh, Randy,” she told him. “You know, I’ve got an annual goal. I’ve got monthly plans. But today I just want to get started. I just want to open up the store.”

One Smart Cookie: How Fields Baked Her Way to the Bank
With no college degree, no support from her family, and no money, Fields was able to start up not only her own business, but a multimillion dollar one at that. How did this housewife become one of America’s greatest success stories and the name behind some of the country’s most beloved cookies?
Why every business should have a strategy for growth and how to do it
Celia made great cookies, but she wasn’t making great money. Six years of hard work and she’d virtually cornered the cookie market in her home town. Her new range of corporate cookies (cookies for corporate gifts) had enabled her to capitalize on a new market segment and charge a higher price. But, she was working harder than ever and her dreams of taking long holidays in the sun seemed to be a distant fantasy.

How Do Websites Use Cookies
On the web, cookies are something used by sites, not something you eat. So, how do websites use cookies?
"We May be Poor but..."
It started off so innocently which made the contrast that much more painful. We were kidding around as our family often does at night. Ann had offered to make chocolate chip cookies -- favorites of Amber and mine. Then we discovered we were out of chocolate chips. It was close to 9 pm and I wasn't excited about going out, so Ann suggested we make oatmeal cookies, then we realized we were also out of cranberries. In the midst of all this she said, "This is how poor people live..." or something to that effect. That's it -- 6 words that felt to me like a 250 pound thug had struck me in my solar plexus.
Steady – One Thing At A Time In Business
A lot can happen at the last moment in business. Crises and exigencies can surprise us like digital ambushes from cookies and pop-up screens. It is not that these startling events that tend to throw us off kilter, but rather how we respond to these challenges and distractions
When Mars Attacks, The Economy Roars!
When I was a student at the Graduate School of Public Administration (our school colors were red and more red; our motto, "Sempre Turfbuildus"), they made us study the works of major geniuses in such fields as economics and massive government. One of the chief geniuses in both fields was Paul Krugman, who was an advisor to President Clinton (and now claims President Obama among his adherents)....
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