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One Smart Cookie: How Fields Baked Her Way to the Bank
With no college degree, no support from her family, and no money, Fields was able to start up not only her own business, but a multimillion dollar one at that. How did this housewife become one of America’s greatest success stories and the name behind some of the country’s most beloved cookies?
Lesson #2: Passion is the Key in a Successful Business Recipe
“You have to have passion when you’re finding a recipe for a career,” says Fields. “If you love what you are doing, you’ll never work a day in your life.”
Are You Delivering?
So are you really providing a superior product or service or experience? When is the last time you checked on this? How you do you find out? If you are saying ABSOLUTELY…..then I’m double daring you to prove it. If you aren’t sure, then congratulations, you have a realistic and healthy outlook on your business. If you are pretty sure you DON”T have a good product or service, then it’s time to make some drastic changes NOW or GET OUT of what you are doing.

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The Cookie Connoisseur: The Early Years of Debbi Fields
“I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream.

Cooking Up a Storm: Fields Opens Up Shop
After realizing how unsatisfied with her life she had become, Fields decided something needed to change. And, she knew instantly what it was. “In that room, that evening, I made a decision that I was going to go into the cookie business,” says Fields, “that that was my calling, that that was what I could do best.”
Lesson #2: Passion is the Key in a Successful Business Recipe
“You have to have passion when you’re finding a recipe for a career,” says Fields. “If you love what you are doing, you’ll never work a day in your life.”
Lesson #4: Good Enough Never Is
“Good enough never is,” says Fields. “Set your standards so high that even the flaws are considered excellent.”

Lesson #5: Stop Doing What is Not Working
When Fields opened up her very first store, she was excited. She had finally created a solid business plan and found a banker that believed in her. On the store’s first day of business, Fields’ husband questioned her about her long-term financial objectives, but Fields was so excited to finally be in business, she dismissed him. “Oh my gosh, Randy,” she told him. “You know, I’ve got an annual goal. I’ve got monthly plans. But today I just want to get started. I just want to open up the store.”

Debbi Fields Quotes
Debbi Fields Quotes
Is Your Job Recession-Proof?
Even with the bad economy and weak job growth, there are still several fields that will survive - and possibly even thrive - during hard times.
Small Business Entrepreneur
There have been countless of small entrepreneurs who were able to pull themselves out of the shadows and become big in their own fields. Here are some of those.
When Mars Attacks, The Economy Roars!
When I was a student at the Graduate School of Public Administration (our school colors were red and more red; our motto, "Sempre Turfbuildus"), they made us study the works of major geniuses in such fields as economics and massive government. One of the chief geniuses in both fields was Paul Krugman, who was an advisor to President Clinton (and now claims President Obama among his adherents)....
Choosing Our Reality
An optimist expects the best possible outcome and dwells on the most hopeful aspects of a situation. He or she believes that this is the best of all possible worlds, the universe is improving, and good will ultimately triumph over evil. An optimist believes no one ever ruined their eye sight by looking at the bright side of life. Research on Emotional Intelligence, Attribution Theory (see Martin Seligman's book outstanding book Learned Optimism), and related fields show that optimists not only go further in life, they also have a much better time on the trip. Optimists are generally healthier, happier, and leaders in their fields.
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