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Gold Medals? Or Alligators?
Some clients want to buy what you offer to chase after gold medals. Others are running from alligators. Make sure you’re selling to both.

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Selfmotivation a Hidden Benefit Within the Strategic Planning Process For Any Business
Are you tired of less than spectacular sales results, employees who you believe do not come to work thinking how they are going to muck up the works but their performance is less than stellar and working smarter not harder. Maybe the answer to all of these issues is far closer than you think.

Staying Real, Credible With Mom Bloggers
They're half the world's population, control/influence 2/3 of the purchases, spend over half the U.S. GDP. They're women, females in business and online. Usually their sites, blogs, outreach is filled with information, assistance, guidance that even guys can understand. But muck up your communications, work with them and they can be mean, vicious -- a force to be reckoned with!!!! Unfortunately lots of marketing/communications folks miss golden opportunities because they either dismiss their knowledge, expertise, influence or they talk to them in a condescending manner...mistake dude. Big mistake !!!!

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