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The conditions of Compulsory Licensing under the TRIPS Agreement
An overview of the conditions under which compulsory licensing may be triggered under the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS)

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Lesson #2: Give Your Marketing a Mass Appeal
“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times,” Morita once said. That, however, did not stop Morita from creating successful marketing campaigns that would help transform Sony from a local Japanese shop into a multinational corporate giant.

6.2 Propositions for engaging the international business community: Enterprise solutions to poverty
Our second set of propositions relates to the role of large businesses, especially multinational corporations, in tackling poverty. Our core position is that through harnessing its value-creating assets, big business is especially well-equipped to add enormous value to pro-poor enterprise initiatives – and elsewhere in the war against poverty.

Preface: HUMAN CAPITAL FORMATION AND FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRIES
The main theme for the programme of work 2001-2002 at the Development Centre was Globalisation and Governance. Multinational enterprises (MNEs) are a key actor of globalisation and also raise numerous governance issues. Accordingly, their role in poor countries has always interested the development community

THE VENDOR PROBLEM: Managing Buy-in From The Outside
I don't know about what it's like for you as a vendor. But for me, it's become a hard place to be. This fact was brought home to me lately after spending the better part of a year working toward securing a contract for training a pilot in a large multinational, and needing to get a complex buying decision from different levels of managers who were being run ragged in their normal business lives.

What Are You Really Buying?
I read with great interest the article “Burt’s Bees, Tom’s of Maine, Naked Juice: Your Favorite Brands? Take Another Look — They May Not Be What They Seem“. Andrea Whitfil does a great job unearthing how many natural and organic brands that we perceive as being produced by small companies are in reality now owned by large multinational corporations. And she’s very bothered by the deception.

The Art of Strategic Thinking
When it comes to thinking, planning, and acting strategically, few companies actually succeed! Having said that these companies can still run well, maintain, grow, and be present in the marketplace. But these companies will never be great! They will never be extraordinary places to work, nor will they be outstanding companies to do business with.

An Accounting Overview for Non-Accountants
Whether you are a small business owner or a CEO of a multinational corporation, at the end of the month, quarter or a fiscal year, you have dealt with accounting records and financial statements. This article is for non-accountants, who try to understand what is accounting all about and how one can use it to make better business decisions.

HOW IS THE LEADERSHIP FOR THE YEAR 2010 AT TOP 20 COMPANIES
At first glance, Zappos.com, the online retailer, appears to have little in common with General Electric (GE), the multinational conglomerate. Hit hard throes of scaling down its financial services subsidiary, GE Capital, by an estimated 40%. Zappos, on the other hand, is tapping into changing consumer habits and ramping up for 30% growth over the next 12 months.

Good Marketing Ideas
Good marketing ideas need not be expensive like those launched by multinational companies. The following are effective alternatives for local business promotion.

You Can't Afford NOT To Be Using An Efficient Document Management System
Whether you're a small business or a huge multinational corporation, you can't afford not to be using an efficient document management system unless you're happy throwing away your profits. Did you know that experts estimate that people waste 150 hours per year looking for lost information?

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