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Making Headlines: Murdoch Makes the News
After having successfully revived The News, Murdoch began looking for other daily and local newspapers to acquire. In little time, Murdoch had gained control of most of the newspapers in Australia’s capital cities, including Sydney’s The Daily Mirror. With this, he was able to begin offering the larger competitors in Sydney a real challenge. His papers were soon becoming known for their exciting stories about sex and mayhem.

Lesson #2: Play By Your Own Rules
“For better or for worse, our company is a reflection of my thinking, my character, my values,” says Murdoch. When it came to listening to others, Murdoch wasn’t very good at that. He knew the rules of the industry inside and out, but following them was another story. So long as something was legal to do, Murdoch wasn’t above doing it.

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