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Fast Food Fury: How DeLuca Created a Franchising Phenomenon
“What's happening to us is beyond whatever I imagined,” says DeLuca, looking back on his career. “If you told me 30 years ago that one day I'd be sitting in a Subway store in Russia, I'd have said you were crazy.” DeLuca went from being just another kid in Brooklyn to being at the top of an international fast food phenomenon. How did he do it?

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Talking To The Media Is Like No Other Conversation You Will Ever Have
Talking to the media is like no other conversation you will ever have, it requires your full concentration and all the skills you can muster. The skills needed to generate sales from interviews are best obtained through media coaching or media training. Tips and advice are provided by a former FOX News producer,a Fortune 500 Executive media trainer and book publicist.
Entering the ‘go-go’ zone with your eyes wide open
The Go-Go zone is that place a business can find themselves in that sounds like heaven. In reality, it is more often hell. It is the place where you have more business than you know what to do with, where it is all you can muster just to get orders processed and shipped. Keeping customers happy gets left by the wayside. This article is my effort to help you understand the pitfalls of this seemingly idyllic situation, and help you prepare for it if and when it occurs.
Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is nobody reads it.
Getting What You're Worth
To get what you feel you deserve, it is important to muster up courage to be emotionally truthful to a potential client. By speaking frankly about how you feel, your potential client may respect you even more. And more importantly, he or she will pay your fee.
How To Build Your Own "Cruise Control" Marketing And Lead Generation System
Most people are pressed for time and looking for ways to leverage what little time they have. The second most popular reason for not building a business, behind having no money, is no available time. This comes from a lack of understanding that there are alternatives to always spending your PERSONAL time to generate leads for your business. If you're someone who works a regular full time job, which these days is 40-50 hours per week, it becomes very difficult to muster the mental and physical strength to tack on another 20-30 hours just to try and build a successful company on a part time bases. When will you sleep? Eat? Spend time with the family? Relax??? Lead generation is the lifeblood of your business, so you must take it seriously. So, here's a few things you can do to free up some time in your lead generation efforts.
How to Lose an Argument (Even When You're Right)
If you're uncomfortable with conflict, as many of us are, it can be hard to muster the courage to tackle a difficult topic. This can result in a vicious cycle; our discomfort leads us to communicate in a way that guarantees we'll fail, confirming our worst fears about interpersonal conflict. We'll talk about ways to resolve an argument in future posts; here's a tongue-in-cheek look at ways to guarantee you won't.
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