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Lesson #4: Broaden Your Appeal
“I want everyone I can get,” says Klein. “Jews, Catholics, gays straights, you name it!” Klein has risen to the top of the fashion industry by creating products and advertising campaigns that appeal to the broadest cross-section of the population and herein lies part of his genius. By not limiting himself to a certain market and creating a wide range of product lines to accommodate all segments of society, Klein helped solidify his position at the top of the American fashion industry.

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Hugh Hefner Birthday
There is nary an event in the world quite like it. Filled with everyone from actors, singers and wrestlers to models that are nearly naked save for the bunny ears atop their heads, the Hugh Hefner Birthday bash is an annual happening that tops the social calendars of the A-List and who’s who of Hollywood. Thrown at the infamously lavish Playboy Mansion, the party may have become a tradition, but it never fails to surprise.

Calvin Klein Ads
If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline “Nothing comes between me and my Calvins,” Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York City’s Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume.

Expansion Models
When you begin to think about expanding your business, several expansion models can be considered. Here is a brief summary of the most often-used expansion models.
Finding Your Own Selling Style: A Key to Sales Success
Many salespeople struggle because they try too hard to copy or "model" successful role-models - without realising that a lot of what their role-models do is intimately tied-in to their personality and their experience. To truly succeed in sales you need to achieve the same outcomes - but develp your own style of doing so.
The X and Y Fighting Factors under Stress: Fresh Insights
Male partners (professional or personal) can drive their female counterparts crazy. The reverse can also be true. This widespread problem may be more about his Y and her X than commonly appreciated. That’s because to a certain extent our specialized chromosomes (female XX and male XY) compel each sex toward a particular behavior, one that is not always advantageous in our modern day and age.
Choose Your Reality and Create Your Future
Each and every one of us forms mental models as to what we believe is real and what is not. These models establish how things should or shouldn’t be done and what is possible or not possible for us.

Youthful Leadership
Traditional models of leadership may have to give way to other models that are inclusive of young talent. Leadership can come from modest experience as a way of moving an organization forward. The Pittsburgh have advance a model well worth considering.
EMPATHY SELLING
Being versatile in sales is essentially having the capacity and skill as a sales person to connect with more people. By being versatile you understand how your customers feel and you also know how they prefer to be communicated with, so you adapt your sales approach and communication style to them. You don’t contrive to be someone or something you’re not. On the contrary, you give them more of you, based on what you hear, see, feel and understand about them. This is a big part of getting Naked as it demonstrates you are genuinely interested in getting to know them, the real them. The Naked them.

Swimming Naked
In a 2001 Berkshire Hathaway Chairman's letter, Warren Buffett declared "You can only find out who is swimming naked when the tide goes out." Depending on the context or your specific situation, one can derive a variety of different meanings from this metaphor. Naturally, I see it from a business perspective and wonder how many companies have been "swimming naked" for so many years.
Your Mobile Phone Could Be Spying on You
You might say you feel naked without your ever-reliable, multi-function smartphone. But do you know that just by having your mobile phone in the same room while you get dressed or share intimate moments with your partner, another person halfway across the globe can literally see you naked?

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