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Brand Immortality How Brands Can Live Long and Prosper Book Review
The British advertising community studied more than 100 brands to see which lived, which died and why.

Packaging… Real Brand Value!
Help for small businesses explaining the importance of a cohesive marketing strategy

Dating the Trysumer
Where lack of choice and distribution channels in the past made it simpler to market and sell to prospects, today small business owners need to EARN the trust and credibility of this new breed of consumer by allowing them to TRY before they BUY.

Other name brands Related Articles

Mines a BMW thats me
When it comes to cars and other products and services most of us have a pretty good idea of what particular brands stand for, and an accurate mental map of where they stand in relation to other brands. We don't have to think twice about the relative positions of a BMW and a Daewoo, or a Carlsberg and a Carling for example.

Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
Part Wizard, Part Nerd, and one Heck of a Great Brand
When most people talk branding, they usually point to well-known consumables: restaurants (McDonalds), beverages (Starbucks Coffee), foods (M&Ms), home products (Bounty), cars (BMW) and the like. What many don’t realize is that brands are all around us. We’re encountering and experiencing brands all the time in the form of products, services, causes, businesses and personalities.

"Don't Think Pink: What Really Makes Women Buy—and How To Increase Your Share Of This Crucial Market" by Lisa Johnson & Andrea Learned
Johnson and Learned provide an insightful look into how women want brands to communicate to them, how brands should listen, and what women really want. Rating: 4/5
Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

What Are You Really Buying?
I read with great interest the article “Burt’s Bees, Tom’s of Maine, Naked Juice: Your Favorite Brands? Take Another Look — They May Not Be What They Seem“. Andrea Whitfil does a great job unearthing how many natural and organic brands that we perceive as being produced by small companies are in reality now owned by large multinational corporations. And she’s very bothered by the deception.
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Does Social Media Effect your Brand Value?
Social media inundates people with so many brands, the playing field is diluted and consumers are much harder to impress. Thus, creating a huge difference between the way consumers and financial markets value brands. Plus, the landscape and the rules of PR and marketing have changed to the point that, it’s been said, ‘you no longer own your brand’. So many people are participating in public dialogues about brands creating this split in valuing. Advertisers used to tell us what to buy. Now we use the internet to research before we buy and find thousands of real people’s opinions and feedback. Regarding the discrepancy – perhaps the people behind ‘financial market valuing’ aren’t paying enough attention to the public or simply using outmoded metrics.
2011 Consumer Packaged Goods Marketing Trends
With the recent global economic downturn, most brands and their marketers have had to rethink their advertising, marketing a promotional strategies. Consumer demographics are always shifting. But now more then ever, the changes are rapid and swift. Consumer packaged goods (CPG) manufacturers and their brands must always be on the cutting edge of an ever changing brand-consumer relationship.

Social Media Principle 5 – WITH People, Not TO People
Marketing is something you do WITH, not TO, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their faith in brands.
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