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Brand as mythology
Just under the wire, L. Frank Baum's heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable).
Ten Questions with Scott Berkun, Author of "The Myths of Innovation"
Scott Berkun worked on the Internet explorer team at Microsoft from 1994-1999. He is the author of a recently released book called The Myths of Innovation. He also wrote the 2005 bestseller, The Art of Project Management. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC’s GEL conference, and writes about innovation, design and management.

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