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Reputation Management
One of the most important assets of any small business is its reputation – stakeholder opinion can be a driving force when it comes to establishing the value of your brand in the marketplace. As consumers continue to enjoy unlimited access to information and unprecedented freedom of expression online, it seems that Reputation Management has taken on a heightened level of importance for small business owners. What is “Reputation Management” and how important is it to your small business? What is involved and can small business owners manage the process themselves?

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FEAR and RISK? What is holding you back?
Don't drop that egg! While at the Nashville Zoo with my granddaughter, we watched as the zookeeper offered to let small children hold an ostrich egg. These amazing eggs are approximately 24 times the size of a chicken egg and weigh about 3 pounds. But rather than embracing a once-in-a-lifetime experience, almost without exception the parental caution was - "Now, don't drop that egg."
How Healthy Is Your Business?
Give your company a financial health examination to determine if you're in good health or in danger of becoming ill during these tough times. Dr. Jeff Cornwall, who heads up the entrepreneurship program at Belmont University in Nashville, TN (and who's been a guest on Build Your Business Radio) suggests that you examine certain key indicators and, if you're not in good shape, work now to cure your problems. I interviewed Dr. Cornwall to find some critical areas to explore; here are his suggestions.
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