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The Black Sheep of the Family: Thomas Watson Jr.’s Early Years
When Thomas Watson Jr. stepped into his father’s shoes as president of IBM in 1952, he knew they would be hard ones to fill. Until not long before, Watson Jr.’s life had consisted in large part of drinking and partying. IBM had always been a part of his life, but only in the context of his father’s job. Was he ready to take the reins of this multinational company? Could he break out from his father’s shadow and create his own legacy?
The Secrets of a TOP GUN Xerox Sales Professional
Have you ever wondered why some Sales Professionals do so well while others are failing in the same marketplace? In this article I'll share with you the"Top 10 Customer Service Commandments". Follow these guidelines to become a TOP GUN in Sales.

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SmartPR The Future of Marketing
In this rapidly changing, technology-driven age, with new trends emerging virtually daily, every company must approach their marketing in the most strategic, smartest and cost-effective manner possible. Gone are the days when a company can simply buys ads and wait for the cash register to ring. Today good marketing requires an intimate knowledge of your target markets and how to best reach them. PR is fast-becoming the marketing system of choice, and SmartPR is the only way to go. That is what we do for our clients. And it works.

Serenity NOW It is Possible
You’re heading toward the cash register and glance at your side only to notice your child is not there. Retracing your steps you realize he’s about three paces behind you ogling a new video game. You watch the scenario play out in your head before you even open your mouth to say the game is not in your budget for today. When you tell him to follow, he immediately drops to the floor and lets the tantrum begin!

Three Sure Signs That Your Business Will Run Out of Cash – And What To Do About It
You can have a profitable business and still fail. In fact, the number one reason for business failure is under-capitalization – running out of cash. As most business owners know, profits do not equal cash flow. It takes cash to invest in infrastructure, lay the foundation for future growth, and build capacity. Much of these cash requirements show up on the cash flow statement and balance sheet, but not on the income statement. This article reveals three sure signs that your business may be heading for a cash crisis, and offers four ways to manage cash flow properly.
14 Ways to Collect Cash Faster
In this new era of difficult credit, cash is the life blood of your business. In this series of articles, we’ll look at bringing in cash faster, keeping cash longer, and increasing cash holdings.
Advertising: The Nuts And Bolts Of Making It Work: Step One: Make your Headlines Command Attention
Most of the advertising I see small businesses use is ineffectual, image advertising. By ineffectual, I mean not making the cash register ring. Over the next couple of articles I will show you strategies and tactics which will make your advertising work for you...and by that I mean get you more customers.

Measuring your Referral Network
First the real question. Do you measure your referrals and where your customers originated? It really isn’t difficult if you just want to get started. A tally sheet kept at the cash register, a customer database, even a 29-cent Palm Pilot (a pocket-sized spiral notebook) will get you an initial measure.
The Do Not Call List
The National Do Not Call Registry is a federal registry that telemerketing companies need to register with and bleed their contacts against to make sure those on the list do not receive unwanted telemarketing phone calls. If you are a consumer who does not wish to receive solicitations or a telemarketing company, you need to be familiar with the registry.

Online Profits from Affiliate Programs
Affiliate Marketers are demonstrating that there are all sorts of ways that online entrepreneurs can divert funds flowing on the Internet toward their own cash register (or Paypal account), suggests Mike Farrell with aspenIbiz. Read this short post to understand that Affiliate Marketing is a fantastic opportunity and a gigantic gold mine. You don’t need a giant media company or a college degree; what you need to learn is how the system works and you need to have the patience and drive to succeed.
How to Turn Back-of-the-Register Cashiers Into Front-of-the-Register Sales People
Do your team members' feet seem permanently glued to the space directly behind the cash registers? Do they use that space to gossip, lurk or hide? How to you turn back of the register cashiers into front of the register sales people? First...it's all about attitude. "I'm not really a sales person" "I don't like to talk to strangers" "I'm really fast just ringing up sales". That's an attitude you've got to nip in the bud. Of course you would have used the DISC personality tool in your interviewing process so that you know what drives and motivates each team member, who's a natural sales person, and who will need coaching. You didn't? Then let's start from who you already have on your team and work on making better choices in the future with bet
Don\'t Let The Wrong Google Keywords Ruin Your PPC Campaign!
Sure, you're looking to get as much bang for your buck from your PPC traffic as possible, and who could blame you, after all your are running a business, aren't you. Just make sure that the "bang" you hear is that of the cash register drawer slamming shut, and not your hand slamming against your forehead because of all the money you wasted on ineffective keywords.

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